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The Best Men's Aftershaves and Colognes

By Alex Bryson and Carly Cochrane - 2 years ago | Updated
Best fragrances for men

With so many different brands falling over themselves to present their own creation as the very best aftershave for men, it can be difficult to pick your way through all the bluster. How do you choose the right male fragrance when each and every one claims to make you a confident, irresistible alpha male? After all, you only need to take a look at the aftershave-wearing population around you to establish that a fair number of these brands are not delivering on their promises.

Ultimately, of course, it all comes down to a question of taste. If a scent smells right, then it is right.

And yet, given that we’re all busy people, it’s hard to justify smelling our way around shop after shop. With that in mind, we’re going to run through some of this year's very best aftershave for men – scents that epitomise the year's most enduring trends.

VIKTOR&ROLF Spicebomb Infrared Eau De Toilette

£57.50 £70.00 (18% off)

Infared is the latest fragrance to join the iconic Viktor & Rolf Spicebomb collection. Hotter than ever before, it fuses together red, fiery spices to create a seriously seductive scent – think red habanero chilli pepper, red berries, cinnamon and tobacco. With every spritz, an intoxicating sexiness is ignited. So, what are you waiting for? Pull the pin and awaken those senses.

Jean Paul Gaultier Le Male Eau De Parfum

£57.00 £73.50 (23% off)

Ahoy sailors! Jean Paul Gaultier is back with a new and exciting fragrance that will certainly make your boat rock. The elegant woody-oriental scent captures the charisma and power of a true leader. Just a few spritzes over skin is enough to send waves of confidence needed to conquer the day.

Tom Ford Black Orchid Eau De Parfum

£73.55 £81.06 (10% off)

We are yet to discover a fragrance that trumps Tom Ford Black Orchid. Ticking all of the boxes, this perfume is undeniably a must-have for your collection. Dynamic and refined, the best-selling scent is an oriental, woody and spicy cocktail that sparks an irresistible allure with every spritz. Compliments and curiosity are guaranteed when you wear this fragrance, from both him and her.

GIVENCHY Gentleman Eau De Toilette

£45.05 £67.00 (33% off)

Inject a sense of class and refinement into your style with a splash or two of Givenchy Gentleman. Loved for its elegance, this woody-floral-oriental composition makes the ideal scent for modern and sophisticated gentleman. Enjoy fiery tones of cinnamon, pepper and bergamot as they intertwine with warm notes of black vanilla and patchouli.

Creed Aventus For Him Eau De Parfum

£249.32 £300.00 (17% off)

If you want to draw the attention of those around you, then make Creed Aventus your go-to. This luxury fragrance serves a bold and heady scent that ensures you stand out from the crowd. Fruity top notes of pineapple, blackcurrant and apple play with peppery rose, birch, jasmine and patchouli. Oakmoss, ambergris and vanilla round off this unique and olfactory experience.

Montblanc Legend Eau De Parfum

£37.99 £56.00 (33% off)

Fancy yourself as a legend? Then we think we may have found your ideal fragrance. Montblanc Legend is a strong, distinctive and masculine eau de parfum. Only the best woody and floral notes are utilised to create a captivating aroma that lingers wherever you wander. If you’re looking for a fragrance that spurs courage, charisma and confidence, Montblanc is a stellar choice.

Giorgio Armani Code Eau De Toilette

£19.99 £30.00 (34% off)

Giorgio Armani Code is the fragrance reserved for the moments you want to make a memorable appearance. It oozes esteem and class that should only be showcased on special occasions. The award-winning fragrance merges citrus accords with warm notes of tonka bean, tobacco and leather for an unforgettable aroma.

Yves Saint Laurent Y Men Eau De Toilette

£53.50 £77.00 (31% off)

Encouraging every man to be fun and fearless is YSL Y Men Eau de Toilette. This timeless scent is a match for the independent and determined man that refuses to be tied down by boundaries. The aromatic and woody scent is so powerful and intense that it sparks curiosity of those nearby.

Boss Bottled Night Eau De Toilette

£52.12 £84.00 (38% off)

BOSS Bottled Night aftershave is the secret weapon to seduction. Featuring a unique composition between elegance and sensuality, it delivers a charming but edgy masculine scent. Woods power the fragrance, so expect the likes of timeless sandalwood, as well as rich and exotic new wood, Louro Amarelo to awaken your senses.

DIOR SAUVAGE Eau de Toilette

£101.44 £110.00 (8% off)

Was 2023 the year that the world finally tired of DIOR Sauvage? Not a bit of it, so we make no apologies for including it here. Often hailed as one of men's favourite aftershaves, it's no surprise that this hypnotizing scent profile made our list. Admittedly, we're probably all pretty much sick of seeing Johnny Depp hit the desert with that same bloody wolf, but away from the advert an intense blend of sandalwood, tonka bean and spiced mandarin still delights with every spritz.

Paco Rabanne Invictus Eau De Toilette

£24.36

There’s no such thing as a fragrance line-up without a nod to Paco Rabanne. Year after year, Paco Rabanne's curations feature in almost every list of top men's aftershaves. After the success of the iconic 1 Million collection, Paco Rabanne is a name that can be found in every man’s fragrance wardrobe. Invictus is our personal favourite, as it carries spicy, fresh and citrus accords that suit both day and night activities.

Diesel Only The Brave Eau De Toilette

£41.33 £83.00 (51% off)

Arguably, this could be one of the best smelling men's aftershaves out there. Go rogue with Diesel Only The Brave. All brave men need an equally as strong, assured and charismatic fragrance, and this eau de toilette is just that. Packing real personality, the scent opens with sharp citrus notes, before settling into the rich, warm masculine tones of amber, leather and cedarwood. Classic but cutting-edge, this provides the modern man with a cool aesthetic – just look at the bottle for starters!

Versace Eros Eau De Toilette

£36.02 £52.00 (31% off)

Fun fact: Eros is known to be the God of love and passion. Fashion mogul Donatella Versace imagined the man who wears this fragrance to boast the same qualities. The fresh woody scent is the epitome of luxury as it fuses creamy notes of vanilla with warm tones of cedarwood, patchouli and sandalwood. A burst of minty freshness gives a sensual but energising aroma that’ll catch the attention of those that are lucky enough to brush shoulders.

BURBERRY Touch For Men Eau De Toilette

£23.94 £39.00 (39% off)

No brand nails the moment quite like Burberry, who always seem to pick the perfect man of the hour to face up their campaigns, be that Elton John, Matt Smith or Eddie Redmayne. This wouldn’t count for much, of course, if the products themselves weren’t up to much. Thankfully, the sweet yet spicy accord that dominates this eau de toilette is fully up to the task, touching on pepper oil, violet leaf, tonka bean and musk in its building towards aromatic excellence.

Prada L'Homme Eau De Toilette

£50.92 £67.00 (24% off)

Whether you’re searching for a new signature scent or want to surprise a loved one with an impressive fragrance, Prada L’Homme packs the ability to instantly upgrade any collection. Designed to take you on a journey through space and memory, the fragrance marries together amber and iris accords for an airy, powerful powdery scent.

Hermès Eau Intense Vetiver Eau De Parfum

£70.99 £83.00 (15% off)

This cologne possesses all the qualities that you’d expect from a Hermès creation, exhibiting the same degree of modern sophistication that sets the brand's clothing and accessory lines apart. If you remain unimpressed by the fragrance's pedigree, simply discover its inimitable aroma for yourself. A single spritz fills your nose with the delightful interplay of bergamot meeting vetiver, amberwood and Sichuan pepper.

Ralph Lauren Polo Eau de Toilette

£41.06 £82.00 (50% off)

Ralph Lauren describe this fragrance as being spired by the strength and resilience of polo players, as well as open grass fields and galloping horses. Thankfully you don't need to know one end of a pony from the other to enjoy the brand's Polo eau de toilette, which carries accents of leather, wood, tobacco and, thankfully, no horse whatsoever.

Hugo Boss Orange Man Eau De Toilette

£18.46 £36.00 (49% off)

Another slight misnomer here. Yep, no orange. Plenty of 'man', though, in the fragrance's cultured but masculine blend of warm frankincense, szechuan pepper and myrrh, a fusion that's full of oomph and character. Factor in crisp apple, coriander seed and bubinga wood, a trinity of ingredients that perfectly accentuate the power at the eau de toilette's heart, and you're well-equipped to leave a lasting impression throughout 2023 and beyond.

So, if you’re looking for the best men's aftershave – or the cologne par excellence – you don’t need to embark on another sensory saga from display counter to tester station, but can instead spice up your routine with something right here on Cosmetify. Why not browse our men's perfume sale for a steal on your favourite scents?

Want to know more about top male grooming habits? Take a look at Our Handy Guide to the Best Body Washes and our top tips for growing a beard.

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Alex Bryson

Written by Alex Bryson

Alex has over six years of experience as a writer. He demonstrates exceptional grooming knowledge and has a natural skill for following current trends.

Carly Cochrane

Written by Carly Cochrane

As the Senior Content Editor for Cosmetify, Carly is the go-to for all the latest (and greatest) beauty tips, tricks and trends. With over six years of experience in the industry, she knows all the ins-and-outs when it comes to health, beauty and wellbeing. 

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