1. Hair Care
  2. Treatments
  3. Masks
  4. As I Am Coil Defining Jelly

As I Am Coil Defining Jelly

1 Review

Product review scores are combined across retailers and then averaged. See retailer site for review content.

£9.99 £10.00 (1% off)
+ £3.50 Delivery
Price last checked
As I Am Coil Defining Jelly
Sold by Boots
  • In Stock
  • Click/Collect Option
  • Free Returns
Available from 5 more retailers
  • £9.99 + £3.00 Delivery From Superdrug
  • £10.00 + £2.95 Delivery From Look Fantastic
  • £10.00 + £2.95 Delivery From HQHair
  • £10.00 + £2.95 Delivery From Beauty Expert
  • £10.00 + £2.95 Delivery From Mankind

Product Details

Be the boss of your curls with the As I Am Curl Defining Jelly. Fight frizz and define your curls and coils with this excellent styling jelly. This product leaves your hair bouncy, hydrated and under control without any stickiness, crunchiness or flakes. This lightweight formula improves the manageability of your curls giving you control and definition for days.

Formulated with vitamin E, aloe vera and sugar beetroot, this jelly cuts down on shrinkage to leave your coils and curls with body and shape, while locking in essential moisture.

Product Features

As I Am Coil Defining Jelly will help those with curly or wavy hair hoping to achieve curly and shiny hair.

This Coil Defining Jelly from As I Am contains vitamin C which helps to protect hair from breakage.

How To Use

  1. Apply to sections of wet hair. Do not towel-dry first
  2. Detangle hair with fingers or a wide tooth comb
  3. Apply small amounts to hair from mid-length to ends, forming your curls with your fingers
  4. Leave to air-dry and fluff up and separate curls when hair is completely dry

Brand Bio

As I Am founder, Doctor Ali N. Syed, launched his brand after frequently being asked to recommend products for women of colour.

Whilst there were some applicable products, he felt there weren't any that were specifically tailored for naturally coiled and curly hair - thus the groundbreaking brand was born.


Aqua/Water/Eau, Glycerin, Phenoxyethanol, Glyceryl Acrylate/Acrylic Acid Copolymer, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Pectin, Betaine, Phyllanthus Emblica Fruit Powder, Acacia Concinna Fruit Powder, Tocopheryl Acetate, Fragrance/Parfum, Linum Usitatissimum (Linseed) Seed Extract, Carbomer, PPG-5-Ceteth-20, Aminomethyl Propanol, Polyquaternium-11, Caprylyl Glycol, Phenoxyethanol, Potassium Sorbate,

Please be aware that ingredients may change or vary from time to time so please refer to product packaging for the most up to date list.

Delivery & Returns

Delivery Information

Standard Delivery - £3.50 (within 5 working days)

Next or named day delivery from £3.95. Order before 8pm (weekdays) for next or named day delivery.

Collect from store service available in over 2200 Boots stores around the UK. See checkout for further details.


It’s ok if you change your mind about this Coil Defining Jelly by As I Am, Boots offers a 35 day returns policy (or 28 days if sent directly from the supplier) for unused, unopened items with the original seals intact. Get more info during the checkout process.

Featured In
As I Am Coil Defining Jelly

Get a price alert

When the price drops, be the first to know.