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The Best Whitening Toothpastes

By Alex Bryson - 2 months ago | Updated
Man smiling with teeth

Here in the UK, we’re lumbered with a reputation for decidedly iffy dentistry. And it sort of makes sense, considering the nation's history – blame a lifestyle that revolved heavily around bar fights, scurvy and organ-excoriating rum.

Except this stereotype is no longer fit for purpose. The UK now ranks an impressive third in the world for understanding oral health, and an only-slightly-worse sixth when it comes to actually carrying out the right dental choices. Incidentally, the US, home of the iconic ‘Hollywood Smile’, sits at ninth and tenth respectively.

But, just because we come out rather better than expected, this doesn’t mean that anyone’s resting on their laurels. Modern Britons expect so much more from their toothpaste, demanding that it leaves gnashers looking every bit as good as they feel. Because even though we know that strength and comfort are probably the most important qualities in oral care, no one really wants their smile to resemble a well-worn kitchen floor.

That's why we’ve assembled this list of the best teeth whitening toothpastes. Read on to discover five different ways of achieving that elusive, picture-perfect gleam, and visit our guide to toothpaste for even more info.

JASON Whitening Coconut Cream Toothpaste

JASON are renowned for their all-natural approach to bathroom essentials – and this coconut cream toothpaste is no exception. By fusing virgin coconut oil with pineapple enzyme, strawberry extract and brightening bamboo powder, the brand have produced a fantastically effective formula that's entirely powered by nature.

Quite aside from removing any stains, the toothpaste also imbues your breath with a sense-awakening sweetness. Not for nothing did this creation win the Gold award at The Green Parent Natural Beauty Awards 2018.

Marvis Whitening Mint Toothpaste

If you go to the trouble of using whitening strips, the very last thing you need is a toothpaste that doesn't hold up its end of the bargain. Thanks to this whitening paste your teeth will be free from impurities as it helps lift away pesky stains and discolouration.

Moon Oral Care Stain Removal Fluoride-Free Whitening Toothpaste

Moon Oral Care are on a mission to make oral care cool again, with a plethora of A-list supporters, including Kendal Jenner.

Out of their range this whitening toothpaste is a fan favourite, thanks to its entirely vegan formula and peppermint flavour. To help teeth appear visibly whiter it utilises coconut-based surfactants and pearlescent mica.

Pearl Drops Strong Polished White

A Pearl Drops solution that provides your teeth with a thorough cleanse that won't leave your mouth feeling like a war zone. It utilises a combination of low abrasion fluoride, plaque removers and perlite to leave your teeth looking polished, whiter and stronger.

iWhite Instant Dark Stains Toothpaste

This iWhite toothpaste more than delivers on its name. Not only are initial results instantaneous, but with consistent use you can see brighter results. These benefits stem from unique micropearls, which both prevents discolouration and fights off the harmful effects of plaque and tartar.


So do your bit for the UK's better-than-expected oral care by adding a touch of spark and vitality to your smile. Thanks to the sheer number of whitening toothpastes available today, it's easier than ever to brush your way to picture-perfect teeth.

Want to learn more about how to take care of that smile? Read our blog on the best electric toothbrushes.

Alex Bryson

Written by Alex Bryson

I write about everything and anything grooming or fragrance-related. If it smells expensive or has ‘for men’ tagged on the end, I’ve probably got an opinion on it.