Get The
Best Price
  • Skin
  • Best Niacinamide Serums

The Niacinamide Serums That Are Worth the Hype

By Carly Cochrane - 3 years ago | Updated
best niacinamide serums

Being in the beauty world, we’re used to seeing new ingredients have their five minutes of fame. Niacinamide, however, has had the spotlight for a while now and if we’re keeping it real, we can’t see the hype dying down anytime soon.

Niacinamide is steadily becoming one of the biggest skin care ingredients in the game, so much so that it’s giving OG ingredients like retinol and vitamin C a good run for their money.

Also known as vitamin B3, niacinamide packs the ability to regulate oil production, unclog pores, fade pigmentation, soothe redness, protect from free radicals, prevent signs of ageing, boost hydration; you get the gist. It really is quite the all-rounder when it comes to caring for your complexion. And, every skin type can benefit from a drop or two of the magical stuff.

So, with that being said, allow us to introduce some of the best niacinamide serums on the market that are totally worth the hype.

The Ordinary Niacinamide 10% + Zinc 1% 30ml

The Ordinary Niacinamide 10% + Zinc 1%

£5.31 £5.60 (6% off)

It’s the serum that started it all. Thanks to its affordable price point and efficient formula, The Ordinary Niacinamide 10% + Zinc 1% is a constant sell-out, so you’ll want to snap it up quick.

Designed to purify congested complexions, this niacinamide serums targets clogged pores, stubborn blackheads and blemishes. The added dose of zinc helps to regulate oil production, so you can rock a clean, clear and more refined canvas. Its lightweight-gel texture effortlessly sinks into skin, making it ideal to use morning, night and under makeup.

La Roche-Posay Pure Niacinamide 10 Serum 30ml

La Roche-Posay Pure Niacinamide 10 Serum

£38.40 £48.00 (20% off)

A brand that knows a thing or two about ingredient-led formulas is La Roche-Posay. Their Pure Niacinamide 10 Serum is formulated with 10% niacinamide in order to banish blemishes and breakouts. The potent blend visibly improves the appearance of pores, fine lines, redness and scars so that you can feel confident in your complexion.

The INKEY List Niacinamide

The INKEY List Niacinamide

£9.69 £9.99 (4% off)

Another cult-favourite niacinamide serum comes from The INKEY List. This formula is supercharged with a 10% niacinamide and 1% hyaluronic acid blend. Together, they work to improve skin imperfections and boost hydration. Expect the appearance of pores, blemishes and redness to be minimised, oil production to be regulated and skin to feel silky-soft.

The best part about this serum is that it easily layers with other skin care products, meaning you can introduce it into your daily routine with ease.

Dermalogica Powerbright Dark Spot Serum 30ml

Dermalogica Powerbright Dark Spot Serum

£79.20 £99.00 (20% off)

If you work or live in the city, your skin is constantly exposed to an abundance of environmental aggressors. Ensure that your complexion is protected with this Powerbright Dark Spot Serum from Dermalogica. Powered by niacinamide and hexylresorcinol, this formula works overtime to reduce the appearance of dark spots. Better still, an infusion of shiitake mushrooms and blackcurrant oil helps brighten the skin. Just a few drops of this serum is enough to keep problematic skin at bay.

Paula's Choice 5% Niacinamide Body Serum 118ml

Paula's Choice 5% Niacinamide Body Serum

£30.25 £33.58 (10% off)

Paula’s Choice helps you regain control over your body. Whether it’s a back-ne, enlarged pores, scars or dry, rough patches, this serum can handle it all.

The concentrated formula boasts 5% niacinamide, which helps to visibly minimise pore size, improve skin tone and texture and calm irritation. Extra help from a bunch of hydrating properties means that you are able to reveal a clear and radiant complexion from top-to-toe in no time.

The serum itself is lightweight and fast absorbing, so you can use it alone or mixed with your favourite moisturiser. We're obsessed.

BeautyPro Cica + Niacinamide Blemish Control Daily Serum 30ml

BeautyPro Cica + Niacinamide Blemish Control Daily Serum

£7.45 £10.00 (26% off)

Incorporate this daily formula into your skin care routine and you’ll be blown away by the results it provides. The BeautyPro Cica + Niacinamide Blemish Control Daily Serum takes the skin-perfecting powers of niacinamide to a whole new level by combining it with cica and collagen.

Everything from early signs of photo-ageing to skin texture, dark spots and elasticity are addressed as skin is renewed, improved and resurfaced. Look forward to revealing a uniform complexion that’s smooth, firm and intensely hydrated.

First Aid Beauty Facial Radiance Niacinamide Dark Spot Serum 30ml

First Aid Beauty Facial Radiance Niacinamide Dark Spot Serum

£34.24 £38.01 (10% off)

First Aid Beauty rescue dull and dehydrated complexions with this niacinamide powered serum. Tackling the look of dark spots, sun spots, hyperpigmentation, discolouration and post-acne marks, it's an effective formula when it comes to refining skin tone and texture.

Bondi Sands Begin Again Vitamin B3 Serum 30ml

Bondi Sands Begin Again Vitamin B3 Serum

£10.31 £11.46 (11% off)

Give your skin a do-over with this face serum from Bondi Sands - and all for a budget-friendly price.

Packed with skin-loving ingredients, such as niacinamide, squalane and lilli pilli, this serum improves the appearance of hyper-pigmentation and uneven skin tone by brightening and resurfacing skin.

Alpha-H Vitamin B Serum With 5% Niacinamide 25ml

Alpha-H Vitamin B Serum With 5% Niacinamide

£41.23 £49.99 (18% off)

Alpha-H marry niacinamide with hyaluronic acid to create the ultimate radiance serum. Once applied, the serum gets to work on rejuvenating the skin's barrier, enhancing hydration, evening skin tone and improving texture, all without leaving a sticky residue. Natural blue gardenia extract gives the formula a deep blue hue, as well as increases skin's dewiness.

Allies of Skin Prebiotics & Niacinamide Pore Refining Booster 50ml

Allies of Skin Prebiotics & Niacinamide Pore Refining Booster


If anyone can rescue stressed-out skin, it’s Allies of Skin. Niacinamide is poured into this super serum in order to tackle problematic areas. It works to soothe, calm and strengthen skin that is inflamed or irritated, whether that be due to pollution, blue light or off-balance hormones. A blend of superfoods, including goji berry, further stress-proof your skin so you can wave bye-bye to flare-ups and breakouts for good.

Once you start seeing the skin-perfecting benefits that niacinamide provides, you'll wonder how you ever lived without it (take it from us, we've been through bottles of the stuff). If you're looking to improve your skin care routine even more, be sure to check out The 15 Best Cleansing Oils of 2020.

Carly Cochrane

Written by Carly Cochrane

As the Senior Content Editor for Cosmetify, Carly is the go-to for all the latest (and greatest) beauty tips, tricks and trends. With over six years of experience in the industry, she knows all the ins-and-outs when it comes to health, beauty and wellbeing. 

Sign in or register

Sign in or register to save your wishlist permanently and view them on other devices.

  • View your wishlist across all your devices
  • Manage your price drop and stock alerts
  • Get access to exclusive promos
Select Site

Sign up for an extra 5% off!Treat yourself with an extra discount on your first purchase over £30.

Added to your bag