Alterna

Alterna is a pioneering haircare brand that brings luxury and sustainability together in perfect harmony. Known for its innovative, high-performance products, Alterna uses premium, natural ingredients that are free from harsh chemicals, making it a favourite for those seeking healthier, more beautiful hair.

From the iconic Caviar Anti-Aging range to the moisture-rich Bamboo collection, each product is designed to deliver salon-quality results at home. The formulas are enriched with powerful antioxidants and nourishing botanicals that revitalise hair, leaving it feeling soft, strong, and full of life. With Alterna, you can indulge in a little everyday luxury while knowing you're choosing eco-conscious products that truly care for your hair.

FAQ about Alterna

• Where can I buy Alterna products?

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Why We Like Alterna

"Their products are packed with high-quality, eco-friendly ingredients that deliver real results without harsh chemicals, Alterna’s ranges cater to every hair need while treating your locks to a pampering experience. Their commitment to sustainability means you can enjoy gorgeous hair while feeling good about your choices."

Written by Carly Cochrane, Beauty Editor