Virtue Smooth Shampoo

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+ £5.00 delivery
Virtue Smooth Shampoo 60ml
Virtue Smooth Shampoo 60ml
Virtue Smooth Shampoo 60ml
Virtue Smooth Shampoo 60mlVirtue Smooth Shampoo 60mlVirtue Smooth Shampoo 60ml
Sold by Selfridges
  • In Stock
  • Click/Collect Option
  • Free Returns
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Product Description

Take your hair wash routine to new heights with the award-winning Virtue Smooth Shampoo. This formula is a great option for washing away dirt, grime and excess oil, as well as calming and smoothing pesky flyaways and frizz.

Formulated with an innovative blend of antioxidant and vitamin-rich phospholipids, gotu kola and pink pomelo, this shampoo helps strengthen, hydrate and nourish your tresses. Not to mention, it contains their ground-breaking Alpha Keratin 60ku protein, which repairs damaged hair cuticles. It's also 100% cruelty-free, with no synthetic colours, parabens and sulphates.

This shampoo acts like a hair treatment which helps smooth friction and frizz. Suitable for all hair types, including curly, wavy, colour-treated and chemically treated tresses.

This product goes well with Virtue Polish Un-Frizz Cream. Pair with the Virtue Smooth Conditioner.

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

Virtue Smooth Shampoo Video Thumbnail

Product Details

Hair Type: Curly & wavy, coarse

Hair Benefit: Thickening/volumising, shine, smoothing and hydrating

Hair Concern: Frizzy, chemically treated, dry, damaged and weak

Ingredient Highlights: Contains ahas, citric acid, jojoba oil, lactic acid, lavender oil, oleic acid, olive oil, panthenol, shea butter, stearic acid, vitamin a, vitamin b, vitamin c and vitamin e.

Formulated without: Colourants, gluten, parabens, phthalates and sulphates.

Good to know: This product is cruelty free.

Made In: North Carolina, USA

Ingredient Features

The vitamin a contained in this Virtue shampoo works to boost hair health and to maintain healthy hair and scalp. It will also help to improve hair growth and to nourish damaged locks as it contains vitamin c.

  • Gluten Free
  • Colourant Free
  • Jojoba Oil
  • AHAs
  • Citric Acid
  • Oleic Acid
  • Olive Oil
  • Panthenol
  • Lactic Acid
  • Lavender Oil

Virtue says

"Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Colour-safe, paraben-free, gluten-free."

How To Use

  1. Wet your hair in the shower
  2. Squeeze the shampoo into your hands and create a luxurious lather
  3. Apply to your hair and massage into the roots, mid-lengths and ends
  4. Rinse thoroughly
  5. Follow with the corresponding conditioner

Brand Bio

Transform tired and lacklustre locks to a sea of lustrous vitality with VIRTUE. Their science-backed range caters to all hair types, from wavy to curly, thick to fine, blonde to brunette.

Shop the bestselling range here on Cosmetify, featuring our favourites Exfoliating Scalp Treatment, Refresh Dry Shampoo and Polish Un-Frizz Cream.


Where To Buy

A website in UK that sells this Virtue item is Selfridges.

Product Sizes

Virtue Smooth Shampoo is available in the following sizes:

  • 60ml
  • 240ml
  • 500ml
  • 200ml
Delivery & Returns

Selfridges charges £5.00 for standard deliveries. Orders usually arrive around 2-3 working days following dispatch. Express/Next day delivery option. Worldwide delivery available to most regions with this retailer.

The returns policy for this retailer is around 28 days, see their website for further information.

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