
- Hair Care
- Shampoo & Conditioner
- Shampoo
- Noughty Purple Reign Tone Correcting Shampoo

Get Thu 7 Jul - Fri 8 Jul
Order within 22 hrs, 50 mins
- In Stock
- Free Returns
- Fast Delivery Options
- £6.39 Free delivery From Look Fantastic
- £7.95 Free delivery From Beauty Bay
Product Description
It's time to put a stop to pesky yellow hues from ruining your blonde 'do. Take back ownership of your blonder-than-blonde tresses with the Noughty Purple Reign Tone Correcting Shampoo. This purple shampoo eradicates yellow, brassy tones with a 97% natural formulation, helping you to rock a more vibrant style in confidence.
Made with blonde, silver, and grey hair colours in mind, this shampoo leaves your strands looking brighter, fresher, and revitalised. A combination of blueberry and blackcurrant extracts work together to help keep the hair looking more vibrant whilst sporting a moisturised feel.
Blackcurrant extract brings forth its antioxidising properties to replenish moisture loss and add protection, whilst glycerine focuses its attention on retaining moisture. Blueberries also feature heavily within the ingredient's list to add hydration and nourishment.
Pairs perfectly with Noughty Purple Reign Tone Correcting Conditioner.

Written by Ellie Child, Content Editor
Product Details
Hair Type: Coloured
Hair Benefit: Shine, hydrating
Hair Concern: Chemically treated, dullness
Ingredient Highlights: Natural, vegan friendly and contains ahas, bhas, citric acid, glycerin and salicylic acid.
Formulated without: Parabens, sulphates and contains no animal derived ingredients.
Good to know: This product is cruelty free.
Ingredient Features
Noughty says
"Banish brassy, yellow and orange tones with this tone correcting, 97% natural purple shampoo. Blonde, silver and grey hair is left looking brighter, fresher and rejuvenated. Enriched with blueberry and blackcurrant to help keep hair looking and feeling healthy whilst replenishing lost moisture. Reign supreme."
How To Use
- Apply to wet hair
- Lather up into a thick foam before rinsing out
- Repeat if necessary
- Follow with matching conditioner
Brand Bio
Noughty tells a story of friendship and entrepreneurship. Childhood best friends, Rachel Parsonage and Lorna Mitchell, went their separate ways in life before reconnecting to form this wholesome British brand.
The two besties appreciate how gorgeous hair translates into killer confidence, so creating a premium range was their first priority.
- Delivery & Returns
Products over £20.00 qualify for free standard delivery with Gorgeous Shop, otherwise there is a charge of £1.99 with orders usually arriving within 1-4 days of dispatch. Express/Next day delivery option available. Delivery generally available throughout Europe, delivery costs vary by region, please select your region during checkout for up to date costs and options.
Conditions are subject to change, however this retailer's site suggests its returns policy is 30 days.
- Featured In
- The Best Purple Shampoos for Blonde Hair