ICONIC London Underglow Blurring Primer 27ml
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The ICONIC London Underglow Blurring Primer is much more than just a makeup primer, promising to not only prime and prep your face, but also minimise the appearance of pores and blur imperfections for flawless, refreshed skin. In addition, it'll give you an insane glow thanks to the ultra-delicate champagne pearls blended into the demi-matte formula.
Let this hydrating primer melt into your skin and infuse it with nourishing ingredients like artemisia capillaris, a Japanese plant extract that protects against blue light and its accelerated ageing effects. There's also vitamin C, an antioxidant known for giving your skin a radiant glow while also shielding it from free radicals and premature ageing.
Combined with these skin-loving ingredients, the soft focus blurring powders in this primer remove excess shine and deliver a fresh-faced glow that will last all day long.
Written by Gabriella Buckner, Beauty Editor
Skin Type: Formulated for all skin types
Skin Benefit: Hydrating, smoothing
Skin Concern: Fine lines/wrinkles, enlarged pores
Formulated without: Parabens and contains no animal derived ingredients.
Good to know: This product is cruelty free.
Finish: Matte, natural and satin
If you're looking to even out the skin tone and to brighten the skin then the vitamin c contained in this primer by ICONIC London provides the perfect solution. The glycerin in this product will also help to achieve a smooth finish.
What does Iconic London say?
"Our soft-focus, radiant Underglow Blurring Primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup."
How long will it last?
It's recommended you replace your primers every 2 months.
How do you use it?
- After finishing your morning skincare routine, apply two to three drops of primer onto your face
- Use your fingertips or a brush to blend the formula into your skin
- Wear on its own or under your favourite foundation or skin tint
Iconic London bio
Born out of a bedroom back in 2015, Iconic London has grown into one of the most popular and notable brands in beauty. Shown off by Kim Kardashian and featured in vogue, Iconic London are making huge strides, and it's easy to see why. Accomplished and esteemed, their vast production is your best friend in beauty.
When is this product coming back in stock?
We couldn’t say currently, the best way to find out is to sign up for a stock alert.
Does ICONIC London have products other than Makeup?
Yes, in addition to Makeup, they also feature products across Skin Care and Fake Tan.
Is the ICONIC London Underglow Blurring Primer Makeup product cruelty-free/vegan-friendly?
This ICONIC London Makeup product is 100% vegan with no ingredients derived from animals.
Delivery & Returns
Products over £38.00 qualify for free standard delivery with Cloud10Beauty, otherwise there is a charge of £4.50 with orders usually arriving within 1-4 days of dispatch. Express/Next day delivery option available. Shipping available to UK addresses only.
Conditions are subject to change, however this retailer's site suggests its returns policy is 14 days.