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The Best Drugstore Foundations of 2024

By Carly Cochrane - 3 years ago | Updated
best drugstore foundation

It’s time to throw away the preconceived ideas about drugstore foundations and delve deep into all that they have to offer.

We know that it sometimes pays to be a foundation snob, especially if you want to lay down a flawless and undetectable base. And we know that drugstore foundation may give you unwelcomed high school flashbacks (Dream Matte Mousse, we’re looking at you). But, when we say they've come a long way over the years, we mean they’re seriously giving high-end, luxury formulas a run for their money.

With brands now serving up inclusive shade ranges and ingredient-led formulas, all with the same budget-friendly price, you’d be a fool to give them the cold shoulder.

So, allow us to reintroduce you to the best drugstore foundations that will give you so much more bang for your buck.

L'Oreal Paris Infallible 24hr Freshwear Liquid Foundation

£8.99 £11.99 (26% off)

You can thank Tik Tok for bringing this one to our attention. Although the Infallible Freshwear Powder is currently having its viral moment, this counterpart will forever be in the limelight.

Developed with innovative oxygen technology for light, comfortable and streak-resistant wear, this full-coverage liquid foundation smooths, blurs and perfects skin.

Max Factor Facefinity All Day Flawless Flexi-Hold Foundation

£3.29 £12.99 (75% off)

Working as a primer, concealer and foundation, this three-in-one formula from Max Factors gives you way more bang for your buck. Covering all bases, it blurs, conceals and protects your complexion. Enjoy a matte, full-coverage finish for up to 24 hours, as exclusive Flexi-hold Technology ensures the foundation stays put until you say so.

Max Factor Facefinity Compact Foundation

£4.68 £11.99 (61% off)

And if liquid formulas aren't for you, then Max Factor come through with the perfect cream-powder formula. The Facefinity Compact Foundation offers full coverage but doesn’t feel heavy on the skin. Not to mention, it's perfect for on-the-go touch-ups.

Maybelline Superstay Active Wear Full Coverage 30 Hour Long-Lasting Liquid Foundation


Another all-day foundation we strongly recommend adding to your collection is the Superstay 30h Liquid Foundation from Maybelline.

If you love full-coverage and high-glam looks, this is your match made in heaven. The high-pigment colour and semi-matte finish mask every blemish, imperfection and dark spot, leaving you with seamless skin that lasts all day.

Maybelline Fit Me! Matte & Poreless Foundation

£6.99 £8.99 (23% off)

Maybelline are the top dogs of the drugstore, so it’s no surprise that they have two cult-favourite foundations amongst our lineup.

The Fit Me! Matte & Poreless is arguably the best drugstore foundation for oily skin types. The giveaway is in the name! It keeps skin matte, not flat, controls shine throughout the day and reduces the looks of pores.

Clinique Beyond Perfecting Foundation & Concealer

£35.18 £37.50 (7% off)

OK, Clinique may be more upscale drugstore, but they're drugstore nonetheless. We're big fans of their Beyond Perfecting Foundation & Concealer as the two-in-one formula effortlessly camouflages dark spots, blemishes and skin imperfections, leaving skin looking fresh and flawless.

Bellápierre Cosmetics Compact Mineral Foundation SPF 15

£34.00 £39.99 (15% off)

Compact foundations are ideal for those that are always on-the-go, and this one from Bellápierre Cosmetics is nothing but a handbag essential. The five-in-one formula acts as a concealer, foundation, SPF, finishing powder and setting powder to ensure a fool-proof application wherever, whenever.

The Ordinary Serum Foundation


If you like the look of this one then you need to be speedy when it comes to adding it to your basket - it's one of The Ordinary's fastest and best-selling formulas. Colour pigments are suspended in the signature 'spreadability system' to create a lightweight colour serum that smooths and perfects skin. Hydrating, natural-looking and boasting a semi-matte finish that lasts all day long, it's the perfect foundation for dry skin types.

L.A. Girl Pro.Coverage HD Long Wear Illuminating Liquid Foundation

£4.12 £14.12 (71% off)

Meet the foundation that hustles as hard as you do. Lightweight, waterproof and packed full of pigment, this foundation works around the clock to provide a coverage and colour that keeps up with your day-to-day lifestyle.

Milani Conceal & Perfect 2 In 1 Foundation & Concealer

£14.31 £15.88 (10% off)

Who doesn’t love a makeup multi-tasker? Milani come through with an affordable formula that’s one part foundation, one part concealer, so that you can hide dark circles, blemishes and redness with ease.

Rumour has it that this foundation can withstand the Grammys, Coachella sets and red carpets, making it a must-have for your glam bag.

Milani Screen Queen Foundation

£7.46 £17.65 (58% off)

Did you know that studying, 9-5 office jobs and even scrolling on TikTok can take a toll on your skin? It's time to break up with blue light. Milani's Screen Queen Foundation ensures that you stay looking glam as you rack up the screen time by protecting skin from digital damage, including dullness, discolouration and hyperpigmentation.

SOSU by SJ Dripping Gold CC Me In Foundation SPF 45


This CC Me In Foundation is a straight-up dupe for the IT Cosmetics CC Cream and costs a fraction of the price.

Boasting colour correcting powers and a medium-to-full coverage, this foundation blurs impurities and improves the appearance of skin tone and texture with just one thin layer.

Skin-loving ingredients, such as hyaluronic acid and niacinamide, treat your skin on a deeper level, meaning you can flaunt a flawless natural complexion on those off-duty days too.

Burt's Bees Exclusive Goodness Glows Liquid Foundation

£3.24 £14.99 (79% off)

Burt's Bees is the brand that lets you indulge in quality, ingredient-led formulas for a wallet-friendly price. Their Goodness Glows Foundation has been expertly crafted to help you achieve a flawless full-coverage that's also kind-to-skin. Non-greasy, never cakey and always lightweight, this mineral foundation is your fast pass to a glowing complexion.

Inglot Cosmetics Rosie For Inglot 365 Skin Perfector

£6.07 £22.00 (73% off)

This revolutionary product changes the makeup process. Working as a primer, illuminator or sheer foundation, the incredible lightweight base smooths and perfects skin by blurring and evening out tone and texture. Your complexion is given a real-life filter yet still looks natural.

Florence by Mills Like A Light Skin Tint

£3.96 £18.00 (78% off)

Florence By Mills give you full control over your coverage with the Like A Light Skin Tint. The lightweight foundation offers a sheer tint that can be built up for light to medium coverage. It's pigmented enough to hide the appearance of minor skin impurities yet blends easily to reveal a glowing, healthy complexion.

With so many impressive foundations now available at the drugstore, you needn’t spend your rent money on an expensive formula. Flaunt a flawless complexion, all whilst continuing to save those all-important pennies. Check out more of our favourite foundations with our guide to The Best Foundations for All Skin Types.

Carly Cochrane

Written by Carly Cochrane

As the Senior Content Editor for Cosmetify, Carly is the go-to for all the latest (and greatest) beauty tips, tricks and trends. With over six years of experience in the industry, she knows all the ins-and-outs when it comes to health, beauty and wellbeing. 

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