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It's A 10

It's A 10

Embrace the It's A 10 line up of shampoos, conditioners, hair masks plus lots more. Read More

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26 products found
-6%
It's A 10 Miracle Moisture Daily Shampoo
It's A 10 Miracle Moisture Daily Shampoo
No reviews
£21.79 £23.00
It's A 10 Silk Express Miracle Silk Smoothing Balm
It's A 10 Silk Express Miracle Silk Smoothing Balm
No reviews
£19.50
It's A 10 Silk Express Miracle Silk Shampoo
It's A 10 Silk Express Miracle Silk Shampoo
No reviews
£24.00
-4%
It's A 10 Silk Express Miracle Silk Conditioner
It's A 10 Silk Express Miracle Silk Conditioner
No reviews
£50.50 £52.50
-15%
It's A 10 Scalp Restore Miracle Tingling Conditioner
It's A 10 Scalp Restore Miracle Tingling Conditioner
No reviews
£20.00 £23.50
-15%
It's A 10 Scalp Restore Miracle Scalp Leave-in
It's A 10 Scalp Restore Miracle Scalp Leave-in
No reviews
£17.50 £20.50
-18%
It's A 10 Scalp Restore Miracle Serum
It's A 10 Scalp Restore Miracle Serum
No reviews
£20.50 £25.00
-11%
It's A 10 Scalp Restore Miracle Charcoal Shampoo
It's A 10 Scalp Restore Miracle Charcoal Shampoo
No reviews
£20.50 £23.00
It's A 10 Potion 10 Miracle Repair Shampoo
It's A 10 Potion 10 Miracle Repair Shampoo
No reviews
£24.50
It's A 10 Potion 10 Miracle Repair Daily Conditioner
It's A 10 Potion 10 Miracle Repair Daily Conditioner
No reviews
£27.00
It's A 10 Miracle Whipped Shampoo
It's A 10 Miracle Whipped Shampoo
No reviews
£26.00
It's A 10 Miracle Leave-In Product
It's A 10 Miracle Leave-In Product
No reviews
£31.50
It's A 10 Miracle Leave-In Lite
It's A 10 Miracle Leave-In Lite
No reviews
£33.50
It's A 10 Miracle Hair Mask
It's A 10 Miracle Hair Mask
No reviews
£29.50
It's A 10 Miracle Daily Conditioner
It's A 10 Miracle Daily Conditioner
No reviews
£24.00
-18%
It's A 10 Miracle Clay Hair Mask
It's A 10 Miracle Clay Hair Mask
No reviews
£26.00 £31.50
It's A 10 Miracle Brightening Shampoo
It's A 10 Miracle Brightening Shampoo
No reviews
£20.00
-10%
It's A 10 Coily Miracle Hydrating Shampoo
It's A 10 Coily Miracle Hydrating Shampoo
No reviews
£20.00 £22.00
-21%
It's A 10 Coily Miracle Mask
It's A 10 Coily Miracle Mask
No reviews
£25.00 £31.50
-13%
It's A 10 Coily Miracle Leave-In Product
It's A 10 Coily Miracle Leave-In Product
No reviews
£17.00 £19.50
It's A 10 Coily Miracle Curl Cream
It's A 10 Coily Miracle Curl Cream
No reviews
£20.00
-10%
It's A 10 Coily Miracle Gelled Oil
It's A 10 Coily Miracle Gelled Oil
No reviews
£14.50 £16.00
-14%
It's A 10 Blow Dry Miracle H20 Shield 001522
It's A 10 Blow Dry Miracle H20 Shield 001522
No reviews
£19.00 £22.00
-8%
It's A 10 Blow Dry Miracle Glossing Shampoo
It's A 10 Blow Dry Miracle Glossing Shampoo
No reviews
£19.00 £20.50
-13%
It's A 10 Blow Dry Miracle Glossing Leave-In
It's A 10 Blow Dry Miracle Glossing Leave-In
No reviews
£18.00 £20.50
-3%
It's A 10 Miracle Blow Dry Styling Balm
It's A 10 Miracle Blow Dry Styling Balm
No reviews
£17.00 £17.50
It's A 10

After becoming an accomplished hair stylist with over 20 years of experience, Carolyn Aronson was frustrated at the lack of multi-purpose products and took matters into her own, highly-skilled hands. She founded It's A 10, one of the very few female-owned professional, hair care brands in the world, with the intention to provide top-rate, affordable hair products that deliver salon-worthy results from the comfort of the home.

Instead of formulating forgettable formulas with only one purpose, It's a 10 create multi-functional products that offer a combination of 10 benefits. Efficient and easy-to-use, their deluxe range comprises leave-in shampoos, conditioners and masks that bring out the best in your locks. Championing the phrase 'strength in simplicity', their effective formulas produce silky, shiny and healthy hair with a cashmere-soft texture.

The efficacy of their luxurious remedies saves you time, money and space in your bathroom. Why buy numerous hair care products when you can use only a few multi-purpose products that achieve the same results? For convenience and quality, shop the superb selection from It's A 10 and enjoy multiple benefits in every use.

Why We Like It's A 10

"Multi-functional, affordable, efficient, easy-to-use, quality ingredients, It's A 10 ticks all of the boxes when it comes to shopping for haircare. Discover everything from leave-in conditioners to color-restoring hair masks and blow-dry balms, as this brand goes above and beyond to care for your hair. It's most certainly a 10/10 from us. "

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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