Explore the Goop collection of skin care and body care. Remember to create an alert so that you are always aware of Goop offers and sales. Read More

Why We Like Goop

"Ideal for those who want something a little different, Goop offers a range of modern skin care and wellness remedies that we’re obsessed with. From collagen-infused powders to detox body scrubs, Goop have us covered for skin-enhancing remedies that get our skin glowing. We love that this brand doesn’t just focus on topical treatments, but also works from the inside out for A-lister skin."

Ellie Child

Written by Ellie Child, Beauty Editor

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Starting out as a lifestyle blog back in 2008, Goop has made quite the name for itself – and not just within the beauty industry.

Founded and created by A-lister Gwyneth Paltrow, Goop is home to an array of luxe and exotic beauty must-haves, as well as other fashion and lifestyle accompaniments. Focusing on green, clean and natural beauty, the brand is famous for its vitamin-packed supplements and scrubs – all of which arrive in Instagram-worthy packaging that graces the homes of celebrities and consumers alike.

The brand itself started out in 2008 in Gwyneth Paltrow's kitchen, arriving in the form of a weekly newsletter. As the years went by, the company soon ventured into the beauty scene where it caused a real stir. Today, Goop focuses on minimising our exposure to harmful toxins, undoing the damage that is caused by the everyday stresses of life. They follow the mantra that cosmetic items do not need to be toxic in order to be luxurious and effective.

Instead, their extensive product line offers wholesome formulas that beautify and care for the body, making them a go-to for men and women everywhere.

Frequently Asked Questions about Goop

Are Goop products free from synthetic fragrances?

Their products do not contain synthetic fragrances.

Are their formulas and products free from silicone?

None of the products or formulas made by this brand contain any silicone.

Do these products have paraben-free formula?

You will not find parabens appearing in any Goop product ingredients list.

I’m avoiding products with phthalates. Can I still shop from this brand?

Goop don’t put any phthalates in their products or formulas.

Do their ingredients feature Sulphates?

Goop products do not contain Sulphates.

Are they an animal-friendly/cruelty free cosmetic brand?

Goop is a cruelty-free brand. To our knowledge it does not test on animals, nor does it ask others to do so on its behalf.

I do not wish to buy products containing mineral oil. Can I shop from Goop?

Not all of their products are mineral oil-free. Use our filters to find the ones you want.

I prefer to use vegan-friendly brands. Do Goop products fit this criteria?

Of the Goop products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.

Where in the world do Goop produce their product line?

The products are made in Santa Monica, California in the USA.

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