Gradual Tan
Show off a sun-kissed glow year-round with our line-up of gradual tans. A one-way ticket to a radiant and natural-looking tan, you can enjoy a bronzed body without enduring the sun's harmful effects. Browse options from Bondi Sands, St Tropez, Vita Liberata and more, plus current offers in our gradual tan sale. Read More
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Tailored tanning to suit your needs
The great thing about gradual tans is that you're in control. Whether you want a subtle colour or a deep, dark bronzing, the buildable formula can be layered to suit your preference. Not to mention, they're often enriched with skin-loving ingredients like aloe vera and vitamin E for a soft, smooth and hydrated finish. Take your pick from an array of gradual tanning lotions, mists, foams and serums and unveil a head-to-toe glow that you can flaunt in every season.
FAQs about Gradual Tan
What is gradual tan and how does it work?
Gradual tan is a moisturiser or lotion that contains a low concentration of DHA (dihydroxyacetone). It works by slowly building a light, natural-looking tan over a few days of regular application- it's a subtle way to get a tan without the intensity of a traditional self-tanner. You'll usually start to see a subtle glow within a few hours, but it typically takes 1-3 days of consistent daily application to achieve your desired shade.
Does gradual tan wash off?
Gradual tan is semi-permanent, meaning it fades over time as your skin naturally exfoliates. It doesn't wash off immediately, but it will gradually fade with washing and showering.
How do you avoid streaks with gradual tan?
Exfoliate your skin before applying the tan. Moisturise dry areas like elbows, knees, and ankles. Apply the tan evenly, using circular motions. Wash your hands thoroughly after application. And don't forget to blend it into your hairline and around your feet and wrists for a natural look.
