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Squish Beauty is the brainchild of model, author and body positive activist, Charli. The idea behind the brand came to Charli when she couldn't find an eye mask that successfully depuffed the key areas of her face. With that in mind, she set about creating her own range of products that answered the most important skin woes.
Squish Beauty injects the fun back into skin care, banishing boring skin care regimes and outdated formulas to ensure a more enjoyable and exciting user experience. Charli and her business partner Ben have worked tiresomely to create a brand that celebrates diversity and promotes a healthy relationship with skin care.
Charli's first creation was the Cheeky Cherry Eye & Cheek Mask: a product that actually tackles puffiness and rejuvenates the skin around the eyes. From this, she soon created a selection of skin care products that deeply nourished, hydrated and beautified even the driest of skin types.