Smashbox
Embrace the Smashbox assortment of liquid lipsticks, primers, eyeliners plus lots more. Read More
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Smashbox are all about helping you achieve that photo-ready finish. They are lipstick lovers, eyeshadow enthusiasts and foundation fanatics and for the past 20 years, the Smashbox team has been crafting and creating the next best makeup products for you to love and enjoy.
They launched in 1996 by founders Dean and Davis Factor, great-grandsons of makeup artists Max Factor. With several years of photography studio experience, Dean and Davis wanted to create makeup products that could not only withstand a studio environment but reality too.
In 2000, they launched their signature Photo Finish Foundation Primer which was made for touch-ups between photo shoots. Today, it's their bestselling product and helps makeup to stay put (and perfect) all day long.
From L.A. to the U.K., Smashbox provides women and men with the products they need to look and feel their best: they believe that everyone should be able to feel their most beautiful self. Browse all their products here, including mascaras, lipsticks, primers and tools, and get ready to feel fabulous!
Why We Like Smashbox
"The Cosmeti-babes love the colourful, fun and beginner-friendly makeup products from Smashbox. From power foundations to step by step contour products there’s an affordable makeup solution for every type of beauty lover, whether you prefer an ultra-glam or au naturel look. Experiment with their bold pigments and set your base with their much-loved primer formulas. "
Written by Rebecca Jenkinson, Beauty Editor