själ

Själ is Swedish for 'soul' which is fitting for this innovative, gemstone infused, anti-ageing skincare brand. Co-founded by mother-daughter duo, Kristen and Karen Petrovich they realised that skincare had become complicated with too much clutter and confusing regimens.

This is when they combined their interests and studies to create a small range of products that have simple regimens but targets multiple skin concerns. And utilising ancient eastern medicines and the latest western biotechnologies they created balanced, effective and integrative products that will transform the texture and appearance of skin.

The själ line is so beneficial because of the 300+ potent bio actives and peptide-rich complexes used to protect your skin from the negative effects of ageing. Plus, the use of gems will increase the energy in the formulas - blue sapphire, diamond, ruby, amethyst, citrine and tourmaline naturally vibrate at a higher frequency so will promote and boost cellular energy in your skin.

A lot went into creating this beautiful line, with co-founders consulting with research scientists, biologists, herbalists, nutritionists and holistic medical practitioners to get skincare that will focus on the balancing of energy within the mind, body and soul and to help with beauty concerns and your well-being.

Frequently Asked Questions about själ

Are these products mineral oil-free?

Mineral oil does not feature in any of their formulas or products.

Do själ say no to Parabens for their product range?

själ formulate their product line without the use of parabens

Do these products contain Sulphates?

These products do not contain this ingredient. själ are sulphate free!

Do they ever test their formulations or end product on animals?

As a cruelty-free brand, själ does not incorporate animal testing into its development or production regime, nor does it authorise any third parties to perform animal testing on its behalf.