Shea Moisture

Browse the SheaMoisture selection of shampoos, conditioners, hair masks, curl creams and much more. Be sure to sign up for brand alerts below so you always know about SheaMoisture sales and discounts.

Family-owned and operated, SheaMoisture has grown from humble beginnings in 1912, when the founder's grandmother, Sofi Tucker, sold homemade hair and skin products in Sierra Leone. Today, the unisex hair care brand is renowned for natural and sustainably sourced products designed especially with curly hair in mind.

Loved by influencers and everyday consumers alike, SheaMoisture's huge selection of hair treatments and styling products contain nourishing ingredients like Jamaican black castor oil, coconut oil, African black soap and—of course—shea butter.

If your hair is dry, brittle or lacklustre, all you need to do is delve into our collection for your new favourite SheaMoisture hair care.

Is SheaMoisture a safe brand?

SheaMoisture products are free from a lot of nasties you don't want in your hair products, including petroleum, parabens, sulphates, phthalates and mineral oil. They are naturally scented and safe for pregnant women.

Is SheaMoisture cruelty-free?

Yes! SheaMoisture products are cruelty-free; the brand does not test on animals or sell their products in parts of the world that require animal testing.

Why We Like Shea Moisture

"In an industry that’s long catered to predominately straight hair, SheaMoisture stands out as a brand made for wavy, curly or coily hair, supercharging their products with naturally nourishing ingredients to quench and define dry curls. This Black-owned brand seeks to redefine what ‘normal hair’ means, helping customers everywhere love their curls. "

Written by Carly Cochrane, Beauty Editor