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The SGX NYC mission is a straightforward one. Everything they do is founded on the central notion of providing salon results at an affordable – and honest – price. For that reason, they've enlisted the help of Frank Rizzieri, an award-winning and industry-respected stylist from New York City, who ensures that every one of the brand's products meets the impeccable standards they set for themselves.

Because the commitment to quality really is a constant thread running through everything SGX NYC does. Not only are the ingredients themselves specifically picked for their efficacy and excellence, but they're also selected for their vegan-friendliness. At the same time, you'll find no parabens, sulphates or similar harmful chemicals within the range.

Whether its dry shampoos, whipped mousses or finishing sprays that your creative ambitions are crying out for, you'll find them in this exceptional collection.

And all of this allows SGC NYC to deliver on its mantra: to help individuals transform their own style on their own terms.

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