PHB Ethical Beauty

PHB Ethical Beauty

As you may have guessed from the name of the brand, PHB Ethical Beauty are passionate about creating ethically sound beauty products that are completely cruelty-free. The morally conscious company was founded in Britain back in 2012, after Rose Brown and her partner, John Tierney, opened a cosmetics store and became aware of the toxic ingredients that form most beauty products.

The origin behind the acronym of PHB gives an insight into the brand’s core values; standing for Pure Handmade British, it is easy to see what inspires the company to continue on its quest for a healthier beauty industry.

The brand believes that the entire cosmetics industry should be 100% vegan and cruelty-free, with their mission to revolutionise the way we look after our bodies. They say that Earth provides everything we need for a healthy, happy body – a wholesome statement which is hard not to get behind.

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