Discover the ModelCo assortment of contouring, face palettes, bb creams and more besides. Be sure that you create an alert so that you are always aware of product sales and deals.

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16 years ago, ModelCo hit the cosmetics scene in a major way. The introduction of their ModelCo Turbo Lashwand Eyelash Curler went down a storm with women everywhere and ever since then, ModelCo have been thinking in pink.

The former model agent, Shelley Sullivan, is responsible for the brand's almighty success. Born with the natural creative flair needed for an eccentric makeup brand, Shelley took the company from strength to strength and developed result-worthy cosmetic products for women everywhere. It started out with the innovative heated eyelash curler in 2002, which was then followed by their Tan Airbrush In A Can, landing them on the map and commanding the attention of beauty lovers everywhere. From this, a plethora of other product lines developed; today, you can find a diverse range of foundations, lipsticks, glosses, eyeshadows and mascaras amongst many other iconic ModelCo beauty tools.

Gracing the pages of glossy magazines and the grids of Instagram influencers everywhere, ModelCo are your certain to be your new favourite cosmetics brand.

Why We Like ModelCo

"Recreate runway looks at home with ModelCo. We love their easy-to-use products, which help you achieve perfectly chiseled cheekbones and gorgeous, glowing skin in no time at all. Loved by supermodels, A-listers and influencers this is definitely a brand to add to your wish list. Discover everything you need to kit our you makeup bag, from fabulous foundations to luscious lipsticks. "

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

Where can you buy ModelCo products in the UK?

Products by ModelCo are sold in the UK at leading, well-known online retailers, such as HQHair and Look Fantastic.

From contouring, face palettes, bb creams and more besides, compare prices across the web to find the cheapest place to order your favourite ModelCo products.

Frequently Asked Questions about ModelCo

Are ModelCo formulas and products cruelty-free?

None of their raw materials or finished products are tested on animals so their status is cruelty-free!

  • Cruelty Free

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