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16 years ago, ModelCo hit the cosmetics scene in a major way. The introduction of their ModelCo Turbo Lashwand Eyelash Curler went down a storm with women everywhere and ever since then, ModelCo have been thinking in pink.

The former model agent, Shelley Sullivan, is responsible for the brand's almighty success. Born with the natural creative flair needed for an eccentric makeup brand, Shelley took the company from strength to strength and developed result-worthy cosmetic products for women everywhere. It started out with the innovative heated eyelash curler in 2002, which was then followed by their Tan Airbrush In A Can, landing them on the map and commanding the attention of beauty lovers everywhere. From this, a plethora of other product lines developed; today, you can find a diverse range of foundations, lipsticks, glosses, eyeshadows and mascaras amongst many other iconic ModelCo beauty tools.

Gracing the pages of glossy magazines and the grids of Instagram influencers everywhere, ModelCo are your certain to be your new favourite cosmetics brand.

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