Magic Organic Apothecary
In 2010, Modern Organic Apothecary founder Charlie Fowler started a quest for healthy living. Following the birth of her daughter who suffered badly with eczema and having researched the alarming long-term effects of the petrochemicals being prescribed, she was determined to find and produce a simple yet effective organic product that would soothe irritation and discomfort – which is how Green Balm was born.
In the search for natural, organic ingredients she was drawn towards the ancient folklore of herbalism, particularly the humble yarrow: a favourite among many herbalists, partly due to its various powerful properties.
MOA combines yarrow with other herbal extracts and botanical oils in every product to help soothe, cleanse, moisturise and energise the skin. The therapeutic, herbal scents give a nurturing and calming effect on the mind body and spirit, as well as the skin.
Charlie creates all of the product illustrations by hand, as she believes that the entire look of a finished product is just as important as what’s inside – it also ensures that each potion has been created with love.