INC.REDIBLE

INC.REDIBLE

INC.redible is known for fast, fun colour cosmetics inspired by Nails.INC’s trend-led approach and built to make everyday beauty feel playful.

Launched in 2017 by Nails.INC founder Thea Green MBE, INC.redible was created as a sister brand that turns the “premium essence” of the mothership into superpowered beauty products, with a mission to help people feel their most INC.redible self. It’s positioned around simplifying make-up routines while keeping shades and finishes feeling bold and wearable. Major beauty coverage has highlighted the brand’s rollout of lip-focused colour as part of a wider makeup line.

When it comes to hero products, INC.redible is particularly associated with its lip range - especially the Matte My Day liquid lipstick and the Glazin’ Over lip gloss collections. These are widely recognised as core standouts within the brand’s colour strategy and are often featured by reputable beauty outlets and retailers.

In terms of categories, INC.redible operates primarily across makeup, with a clear emphasis on lips (lipstick and lip gloss). The broader catalogue also references facial and body colour cosmetics, with supporting beauty items that sit alongside its colour-first DNA.