Hourglass

With a primary focus on active ingredients, Hourglass combine sleek exteriors with powerful and results-driven formulations. Established in 2004 by founder and CEO Carisa Janes, Hourglass made their first debut at Barneys New York, capturing the hearts of city women. As their loyal following grew, the brand started stocking in retailers including Sephora, Nordstrom and Space NK, before becoming a global success that boasted 500 retailers worldwide.

Hourglass are known for their luxe approach to makeup – designing aesthetically pleasing packaging and potent formulations that take action upon application. They combine science, art and beauty to create a luxe range of products that beautify as they work. From mineral primers to pigmented eyeshadows, the brand ensures you a perfect complexion that doesn't mess with your skin's natural harmony.

Better still, the brand's products are predominantly vegan with the aim of being completely vegan in 2020 and do not contain any nasties such as sulphates and parabens.

Why We Like Hourglass

"We turn to Hourglass Cosmetics when we’re after something a little more luxe. Their lavish products are adorned with a slightly higher price tag but justifiably so. Each product delivers longevity and a high pigment payoff that wears beautifully for stand-out results. If you’re after something that shimmers and shines, we suggest browsing their Scattered Light Glitter Eyeshadow range for a seriously sparkly finish that brings your look to life. "

Written by Ellie Child, Beauty Editor