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Fudge Urban is a boldly innovative brand designed for the man of today. Styling without limits is central to everything they do, and key part of that is providing men with the right tools for the job.
By tapping into their own salon heritage and emphasising professional-grade formulations at every step, Fudge Urban more than delivers on its stylistic ambitions. No matter whether your own preference is for increased hold, dialled-up volume or an understated matte finish, this is a brand that's more than got your back when it comes to anything and everything to do with your locks.
In fact, this versatility and inclusivity is neatly encapsulated by the range of guys who the brand have drafted in to show off their formulas. From groomed 'Essex lads' to the Boho unkemptness of indie bands, it's clear that there's a thousand different ways to enjoy Fudge Urban, regardless of whether you prefer something cleaner-cut or else hair that's at home on an album's liner notes