Florence by Mills What's My Line? Eyeliner
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Product Description
Add a pop of colour and definition to your peepers with the Florence by Mills What's My Line? Eyeliner.
This liner comes in five fun, super pigmented shades, including classic brown and black, as well as white, blue and purple. So, whether you want to create the ultimate feline flick or a cool graphic pattern, this liner is the perfect tool for the job.
The pencil has an easy grip hold, which makes this a hassle-free option for quick, simple eye looks. Plus, the creamy formula glides effortlessly across the lid. Better yet, the formula is crease-proof and lasts for a whopping 12 hours for long-lasting bold looks from desk to dancefloor.
Free from nasties and vegan-friendly, this eyeliner is a must-have in every makeup bag.
Florence by Mills What's My Line? Eyeliner shades:
- Action – Black
- Call Time – Brown
- Wrap – Purple
- Rolling – Blue
- Cut – White
Follow up with the Florence by Mills Built To Lash Mascara. You might also like Tint N Tame Brow Gel from Florence by Mills.

Written by Rebecca Jenkinson, Beauty Editor
Product details
Skin Type: Formulated for all skin types
Ingredient Highlights: Vegan friendly and contains dimethicone.
Formulated without: Colourants, fragrance, parabens, phthalates, sulphates and contains no animal derived ingredients.
Good to know: Dermatologically tested. This product is cruelty free.
Coverage: Full
Ingredient Features
The dimethicone contained in this eyeliner by Florence by Mills helps to achieve a matte finish and to keep pores unclogged.
What does Florence By Mills say?
"Our What's My Line? Eyeliners let you draw outside the lines and show your true colors. Self-expression is everything and these easy-to-use creamy liners glide one smoothly and feature an easy-grip component that makes for effortless application. "
How do you use it?

- Twist the bottom to reveal the pencil
- Swipe the creamy formula across the upper or lower lash line in short strokes
- Start in the inner corner and work outwards
- Add a flick at the end for a winged effect
What options are available?
Florence by Mills What's My Line? Eyeliner is available in the following options:
- Call Time
- Rolling
- Action
- Wrap
- Cut
Florence By Mills bio
Created by the Strange Things star - Millie Bobby Brown, Florence by Mills is a range of skin care and makeup products designed to make you feel great. Rich in vitamins, antioxidants, botanicals, and other clean ingredients and free from nasties such as parabens, sulfates and dyes as well as animal by-products, this clean range is created for you by one of your own.
How can I sign up for a stock alert?
We can notify you when it’s back in stock, simply sign up at the top of the page.
Do Florence by Mills offer ranges outside of Makeup?
Yes, head to our brand page to see their product ranges across Skin Care and Body Care.
Is Florence by Mills What's My Line? Eyeliner formulated without fragrance?
What's My Line? Eyeliner by Florence by Mills is fragrance-free
Are Florence by Mills a Dermatologist recommended Makeup brand?
This Makeup item from Florence by Mills is recommended by Dermatologists.
This Florence by Mills Makeup product is cruelty free but is it also vegan?
Florence by Mills What's My Line? Eyeliner is vegan and cruelty free.
Delivery & Returns
This product is eligible for free standard delivery with Beauty Bay. Orders are expected to arrive 3-5 days after dispatch. Express/Next day delivery option available. Worldwide delivery generally available, delivery costs vary by region, full list and postage costs available during checkout.
This retailer has a 14 day return policy, see checkout for up-to-date conditions.