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BE+ RADIANCE is a makeup concept with a difference. Because while its Parisian headquarters would suggest a brand well-entrenched in the old way of doing things, a glance at both the tones available and the ingredient lists proves otherwise.

That's because the shade range is totally inclusive, addressing the needs of beauty lovers without the need for awkward compromise. At the same time, it's also eminently 'clean', taking great care to remove the harmful chemicals that, as makeup wearers, we're becoming increasingly wary of. So that's no parabens, mineral oils or artificial fragrances, to go alongside a vegan-friendly, cruelty-free creation process.

Founder Aïmara Coupet was born in Martinique and grew in Canada. Many years later, however, she heeded her French ancestry and moved from L'Oreal Canada to manage aspects of Sephora. This experience, together with her time relaunching the entire product catalogue of blackUp cosmetics, left her supremely well-placed to create BE+ RADIANCE, the fullest expression of her unique cosmetics vision.

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