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Our favorite beauty guru, Huda Kattan, has temporarily ditched the makeup palettes in order to launch an all-new skin care collection.

Wishful is the simplified skin care brand that can fit into any daily routine. Combining 10 years of research with the knowledge of leading dermatologists, the line offers a variety of gentle and effective formulas that tackle common skin concerns.

Powered by five key pillars, the brand promises to only ever bring the best to the beauty community. How we hear you ask? Through minimalistic skin care, where only effective, intentional ingredients are used. You can even find out exactly how each product cares for your skin, as Huda provides all the ins and outs, making it all the easier to identify your skin care bestie.

With each product tried and tested by the expert herself, indulge in skin care that not only visibly works but provides long-lasting results. And, as Huda continues her personal quest to bust skin care struggles, you can discover all the fun yet effective formulas that she has to offer, right here at Cosmetify.

Why We Like Wishful

"When we discovered that one of our favourite beauty entrepreneurs, Huda Kattan, was launching an all-new skin care line, we couldn’t contain our excitement. Wishful has already become our skin care bestie, as the minimalistic formulas not only target all kinds of common skin concerns but easily fit into our daily routine. Keep 'em coming, Huda!"

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Where are Wishful products sold in the UK?

Wishful can be bought from a number of leading retailers in the UK, such as Asos, Cult Beauty and Harrods.

Cosmetify shows you prices from multiple retailers and lets you order your favourite skin care online for the best price.

Frequently Asked Questions about Wishful

Are their products phthalates-free?

Wishful are proud to create products that are completely free of phthalates.

Am I going to find parabens in their ingredient list?

Wishful is a Paraben-free brand (and free from other nasties too!)

Do any of their formulas contain mineral oil?

Where possible, Wishful do not put mineral oils in their products.

Do they ever test their formulations or end product on animals?

Wishful is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

Are Wishful products free of irritating artificial/synthetic fragrance?

Many of their products are listed as fragrance free. Shop this option by using our sorting options above.

Are they free from sulphates (sulfates)?

Some of their products contain sulphates (or sulfates). Filter these out by using our filters above.

Wishful claim to have vegan-friendly products. Is it true?

More than half of the Wishful products showcased on our site contain animal-derived ingredients or by-products. Therefore, Wishful is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.

Where do they produce these products?

Wishful products are made in South Korea.

  • SLS Free
  • SLES Free
  • Phthalates Free
  • Paraben Free

Other Huda Beauty Ranges

Huda Beauty GloWish
Huda Beauty GloWish

Glowish from Huda Beauty is multitasking makeup with skin care benefits


Discover this luxury fragrance from founder Huda & her sister Mona


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