Enjoy the Wishful assortment of sheet masks, anti-ageing skin care, day creams and more today. Make sure you add a sale alert so that you never miss brand discounts and deals.

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Our favourite beauty guru, Huda Kattan, has temporarily ditched the makeup palettes in order to launch an all-new skin care collection.

Wishful is the simplified skin care brand that can fit into any daily routine. Combining 10 years of research with the knowledge of leading dermatologists, the line offers a variety of gentle and effective formulas that tackle common skin concerns.

Powered by five key pillars, the brand promises to only ever bring the best to the beauty community. How we hear you ask? Through minimalistic skin care, where only effective, intentional ingredients are used. You can even find out exactly how each product cares for your skin, as Huda provides all the ins and outs, making it all the easier to identify your skin care bestie.

With each product tried and tested by the expert herself, indulge in skin care that not only visibly works but provides long-lasting results. And, as Huda continues her personal quest to bust skin care struggles, you can discover all the fun yet effective formulas that she has to offer, right here at Cosmetify.

Why We Like Wishful

"When we discovered that one of our favourite beauty entrepreneurs, Huda Kattan, was launching an all-new skin care line, we couldn’t contain our excitement. Wishful has already become our skin care bestie, as the minimalistic formulas not only target all kinds of common skin concerns but easily fit into our daily routine. Keep 'em coming, Huda!"

Carly Cochrane, Beauty Editor

Where can Wishful products be bought in the UK?

You can buy Wishful products from a variety of retailers in the UK, including Cult Beauty, Feel Unique and Selfridges.

With Cosmetify you can save money on sheet masks, anti-ageing skin care, day creams and much more, as we compare the prices across different retailers on the web. If you’re looking for the cheapest place to buy Wishful products, then you’ve come to the right place.

And if your go-to products are out of stock; you can easily set up an alert and we will let you know when it’s available again. Win-win!

Frequently Asked Questions about Wishful

Do they ever test their formulations or end product on animals?

Wishful is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

Am i going to find parabens in their ingredient list?

Most of the Wishful range is paraben-free. Select from our filters to narrow down to this preference.

Are their products phthalates-free?

Most of their products are not phthalates-free, although there are some exceptions that can be found by using our filters.

Are they free from sulphates (sulfates)?

Some of their products contain sulphates (or sulfates). Filter these out by using our filters above.

Wishful claim to have vegan-friendly products. Is it true?

More than half of the Wishful products showcased on our site contain animal-derived ingredients or by-products. Therefore, Wishful is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.

Where do they produce these products?

Wishful products are made in South Korea.

  • Cruelty Free

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