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The Best Brow Pomades You Need for Fluffy Brows

By Rebecca Jenkinson - 3 years ago | Updated
photos of 4 women with big fluffy eyebrows on grey background

Fluffy, feathered brows are the latest trend taking over Instagram reels, Tik Toks and wherever else you get your #browspo. Sure, you can achieve something similar with bar of soap, but for a more polished and defined look, we recommend brow pomades.

Brow pomades have a cream or wax base formula, which help add color, texture and definition to otherwise sparse arches. Plus, they are quick and easy to use. Just get yourself an angled eyebrow brush and away you go.

However, with plenty of brow products on the market, it can be hard to know which ones are the best. That’s where the beauty obsessed here at Cosmetify come in. We’ve done the leg work, so you don’t have to.

Here’s our rundown of the best brow pomades.

Anastasia Beverly Hills Dipbrow Pomade Ash Brown

Anastasia Beverly Hills Dipbrow Pomade


Of course, we couldn’t kick off the best brow pomades without mentioning brow royalty, Anastasia Beverly Hills. This is a popular choice among the beauty elite and for good reason, thanks to its creamy, quick-drying formula that lasts from desk to dancefloor.

Benefit POWmade Brow Pomade 2.5 Neutral blonde

Benefit POWmade Brow Pomade


This little pot from Benefit packs a punch, with its highly-pigmented and long-wearing formulation which prevents any midday meltdowns. It provides buildable coverage for bold brows looks that last all day long.

L.A. Girl Brow Pomade Blonde

L.A. Girl Brow Pomade


Get your mitts on this super affordable option. It’s one of the best cheaper brow pomades due to its professional finish. It dries quickly and gives you a matte brow look that can easily recreate fluffy brow hairs.

Milani Stay Put Brow Color Natural Taupe

Milani Stay Put Brow Color


Less is more with this brow pomade, as a little goes a long way when recreating the feathered brow effect. The long-wearing and smudge-proof formula also makes it a must in your makeup bag for holidays and gym sessions.

Benefit Fluff Up Brow Wax 6ml

Benefit Fluff Up Brow Wax


Add plenty of texture, shape and definition to your brows with this Benefit beauty. The Benefit Fluff Up Brow Wax is a makeup bag classic, delivering fluffy, full and natural-looking brows. Plus, the unique packaging makes it perfect for on the go touch ups.

How to create fluffy brows

So, got all the gear but no idea? Don’t worry. It’s super easy to achieve the fluffy brow look.

All you need is an angled brush to apply the gel or creamy product and a spoolie to brush through your unruly hairs.

To create fluffy brows, brush the hairs upwards to show the fluffy shape. Then fill in any gaps with the angled brush. Make sure you use short, light strokes to mimic the look of individual hairs.

For a bolder color, apply more pressure and even add a brow pencil or a tinted brow gel into the mix to lock your look in place. You want your brows to look soft and feathered, so try to avoid any harsh lines.

Need some inspo? Take a look at these gorgeous arches….

And that’s it folks. Whether you want natural fluffy arches or bold, feathered brows, brow pomades are a must. For more eyebrow makeup tips, take a look at The Brow Gels You Need to Enhance Your Natural Look.

Rebecca is a content writer with over three years’ experience and a keen interest in cosmetics. Cosmetify allows her to combine her blogging skills with her passion for beauty.

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