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As I Am Black Friday Sale 2025

Care for coils, curls and waves with confidence during the As I Am Black Friday sale. As I Am champions textured hair with nourishing formulas made to define, hydrate and protect. Read More

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55 products found
-77%
As I Am Leave-In Conditioner
As I Am Leave-In Conditioner
34 Reviews
£5.11 £21.77
-17%
As I Am Curl Colour Emerald Green Vert Temporary Colour
As I Am Curl Colour Emerald Green Vert Temporary Colour
No reviews
£9.25 £11.11
-45%
As I Am Curl Clarity Shampoo
As I Am Curl Clarity Shampoo
10 Reviews
£5.22 £9.45
-32%
As I Am Curling Jelly Coil & Curl Definer
As I Am Curling Jelly Coil & Curl Definer
36 Reviews
£6.11 £8.95
-74%
As I Am Jamaican Black Castor Oil Leave-in Conditioner
As I Am Jamaican Black Castor Oil Leave-in Conditioner
12 Reviews
£6.04 £22.84
-74%
As I Am Jamaican Black Castor Oil Water
As I Am Jamaican Black Castor Oil Water
No reviews
£6.43 £24.25
-70%
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Treatment
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Treatment
10 Reviews
£6.34 £20.82
-38%
As I Am Long & Luxe Groyogurt Leave-in Conditioner
As I Am Long & Luxe Groyogurt Leave-in Conditioner
No reviews
£5.49 £8.80
-35%
As I Am DoubleButter Daily Moisturiser Cream
As I Am DoubleButter Daily Moisturiser Cream
13 Reviews
£7.14 £10.95
-28%
As I Am Coconut CoWash Cleansing Conditioner
As I Am Coconut CoWash Cleansing Conditioner
56 Reviews
£6.04 £8.37
-28%
As I Am Rosemary Edge Control Gel
As I Am Rosemary Edge Control Gel
No reviews
£5.35 £7.35
-25%
As I Am Olive & Tea Tree Oil Shampoo
As I Am Olive & Tea Tree Oil Shampoo
No reviews
£9.52 £12.64
-15%
As I Am Restore & Repair Jamaican Black Castor Oil Curling Creme
As I Am Restore & Repair Jamaican Black Castor Oil Curling Creme
No reviews
£7.69 £8.96
-72%
As I Am Smoothing Gel
As I Am Smoothing Gel
15 Reviews
£5.89 £20.33
-70%
As I Am Long & Luxe Passion Fruit Conditioner
As I Am Long & Luxe Passion Fruit Conditioner
No reviews
£8.16 £26.59
-67%
As I Am Rice Water Micellar Shampoo
As I Am Rice Water Micellar Shampoo
No reviews
£6.65 £19.72
-67%
As I Am Dry & Itchy Scalp Care Leave-In Conditioner
As I Am Dry & Itchy Scalp Care Leave-In Conditioner
No reviews
£6.53 £19.72
-66%
As I Am Long & Luxe Strengthening Shampoo
As I Am Long & Luxe Strengthening Shampoo
7 Reviews
£9.48 £27.36
-66%
As I Am So Much Moisture Hydrating Lotion
As I Am So Much Moisture Hydrating Lotion
14 Reviews
£7.14 £20.58
-66%
As I Am Jamaican Black Castor Oil CoWash
As I Am Jamaican Black Castor Oil CoWash
8 Reviews
£9.89 £28.53
-65%
As I Am CocoShea Spray Moisturiser
As I Am CocoShea Spray Moisturiser
9 Reviews
£5.11 £14.38
-65%
As I Am Rice Water Conditioner
As I Am Rice Water Conditioner
No reviews
£7.33 £20.58
-63%
As I Am Jamaican Black Castor Oil Conditioner
As I Am Jamaican Black Castor Oil Conditioner
3 Reviews
£8.79 £23.15
-63%
As I Am Hydration Elation Intensive Conditioner
As I Am Hydration Elation Intensive Conditioner
18 Reviews
£7.94 £21.44
-63%
As I Am Jamaican Black Castor Oil Masque
As I Am Jamaican Black Castor Oil Masque
11 Reviews
£7.72 £20.58
-63%
As I Am Jamaican Black Castor Oil Smoothie
As I Am Jamaican Black Castor Oil Smoothie
No reviews
£11.54 £30.58
-58%
As I Am Long & Luxe Curl Enhancing Smoothie
As I Am Long & Luxe Curl Enhancing Smoothie
7 Reviews
£10.83 £25.50
-58%
As I Am Jamaican Black Castor Oil Shampoo
As I Am Jamaican Black Castor Oil Shampoo
12 Reviews
£9.52 £22.14
-57%
As I Am Olive & Tea Tree Oil Conditioner
As I Am Olive & Tea Tree Oil Conditioner
5 Reviews
£9.86 £22.76
-55%
As I Am Classic Coconut Cowash Tube
As I Am Classic Coconut Cowash Tube
No reviews
£2.05 £4.48
-38%
As I Am Long & Luxe Scalp Serum
As I Am Long & Luxe Scalp Serum
3 Reviews
£9.89 £15.90
-38%
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Co Wash
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Co Wash
No reviews
£9.52 £15.29
-38%
As I Am Born Curly Curl Defining Jelly Soft Hold
As I Am Born Curly Curl Defining Jelly Soft Hold
No reviews
£13.56 £21.63
-33%
As I Am Born Curly Avocado Shea Cowash For Curls
As I Am Born Curly Avocado Shea Cowash For Curls
No reviews
£12.43 £18.52
-32%
As I Am Rosemary Conditioner
As I Am Rosemary Conditioner
No reviews
£6.44 £9.39
-30%
As I Am Long & Luxe Gro Edges
As I Am Long & Luxe Gro Edges
No reviews
£10.02 £14.29
-30%
As I Am Rosemary Oil
As I Am Rosemary Oil
No reviews
£6.94 £9.89
-28%
As I Am Rosemary Shampoo
As I Am Rosemary Shampoo
No reviews
£6.44 £8.93
-27%
As I Am Born Curly Aloe Shampoo & Wash
As I Am Born Curly Aloe Shampoo & Wash
1 Review
£15.37 £20.97
-27%
As I Am Curl Colour Jade Green Temporary Colour
As I Am Curl Colour Jade Green Temporary Colour
No reviews
£5.49 £7.42
-26%
As I Am Rosemary Oil Styling Mousse
As I Am Rosemary Oil Styling Mousse
No reviews
£8.48 £11.43
-25%
As I Am Twist Defining Cream
As I Am Twist Defining Cream
1 Review
£9.56 £12.62
-25%
As I Am Curl Colour Lilac Temporary Colour
As I Am Curl Colour Lilac Temporary Colour
No reviews
£9.25 £12.20
-24%
As I Am Rosemary Water Spray
As I Am Rosemary Water Spray
No reviews
£10.13 £13.20
-23%
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Shampoo
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Shampoo
No reviews
£9.25 £11.95
-23%
As I Am Beautiful Coils & Curls Enriched Henna Powder
As I Am Beautiful Coils & Curls Enriched Henna Powder
No reviews
£7.69 £9.91
-22%
As I Am Curl Colour Hot Red
As I Am Curl Colour Hot Red
No reviews
£9.34 £11.95
-22%
As I Am Rosemary Leave-In Conditioner
As I Am Rosemary Leave-In Conditioner
No reviews
£6.63 £8.40
-21%
As I Am Rosemary Hair Wax Stick
As I Am Rosemary Hair Wax Stick
No reviews
£11.88 £15.00
-16%
As I Am Curl Colour Passion Purple Temporary Colour
As I Am Curl Colour Passion Purple Temporary Colour
No reviews
£9.34 £11.11
-16%
As I Am Temporary Curl Colour Minty Mermaid
As I Am Temporary Curl Colour Minty Mermaid
No reviews
£9.34 £11.11
-13%
As I Am Long & Luxe Gro Wash Conditioner
As I Am Long & Luxe Gro Wash Conditioner
6 Reviews
£9.57 £10.94
-10%
As I Am Cocoshea Whip
As I Am Cocoshea Whip
No reviews
£11.76 £13.00
-1%
As I Am Temporary Curl Colour Rose Gold
As I Am Temporary Curl Colour Rose Gold
No reviews
£9.34 £9.36
-15%
As I Am Long & Luxe Gro Hair Oil
As I Am Long & Luxe Gro Hair Oil
No reviews
£9.89 £11.58

Find Curl-Focused Formulas In The As I Am Black Friday Sale

As I Am was created with one mission in mind: to support the natural hair journey with products that truly understand textured hair. From scalp care to curl definition, the brand offers effective solutions that prioritise moisture, strength and ease of styling. It's developed by hair scientists, formulated with rich natural ingredients, and trusted by curly communities around the world.

The As I Am Black Friday sale is a great opportunity to explore the range and give your curls the tailored care they deserve. Discover what makes As I Am a standout in the world of natural hair during the As I Am Black Friday event.

As I Am Black Friday Sale 2025 Features

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