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There's nothing in the world that compares to the beauty of healthy hair. The happiness a trio of vitality, color and shine can bring is unmatched. And the remarkable energy it creates, the way it makes one radiate, is what this brand likes to call 'Joi'.

Joico is the brainchild of Sara Jones, a veteran in the salon industry packing over 30 years of experience under her belt. She began her career as a hairdresser before quickly transitioning from 'doing hair' to 'teaching hair'. Standing strongly by the belief that healthy hair is happy hair, Jones set out on a mission to provide salon professionals and their clients with the Joi of healthy hair.

This brand ensures that Joi is at the heart of everything they do. From their cutting-edge technology to their innovative formulas that promise to help hair return to its strongest, shiniest, healthiest state. Whatever you may choose, Joico will deliver fast and fantastic results, all while preserving and enhancing the integrity of your hair.

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