- Hair Care
- Shampoo & Conditioner
- Shampoo
- Amika Normcore Signature Shampoo






Product Description
The phrase 'the new normal' has been banded about so many times in the past few months that you're probably sick of hearing about it, but have you ever heard the phrase relating to hair? Well, now you have, because Amika Normcore Signature Shampoo creates a new level of hydration, softness and shine for your locks that becomes 'the new normal'.
Enriched with the replenishing, soothing and nourishing powers of coconut oil, add this rejuvenating shampoo to your bathroom collection to enjoy silky-smooth hair that looks and feels flawless. The stream of coconut oil is complemented by a healthy blend of antioxidants and vitamins which strengthen, condition and soften your locks whilst protecting them from environmental pollutants.
Suitable for every day use, Amika's orange bottle of hair-loving goodness is the simple way to achieve gorgeous, glossy locks you love to show off.

Written by Luke Chapman, Content Writer

Product Details
Hair Type: Curly & wavy, fine, thick, afro, colored, coarse, gray and straight
Hair Benefit: Shine, hydrating
Hair Concern: Dry, damaged and weak
Ingredient Highlights: Vegan friendly and contains coconut oil and vitamin c.
Formulated without: Colorants, gluten, mineral oil, parabens, petroleum, phthalates, sulfates and contains no animal derived ingredients.
Good to know: This product is cruelty free.
Ingredient Features
The vitamin c contained in this shampoo helps to prevent hair loss and to improve hair growth. There is also coconut oil contained in this product which works to condition and achieve a soft texture and to reduce frizz and deliver a radiant shine.
Amika says
"Find your hair's new normal – hydrated, soft and shiny – with our everyday shampoo, infused with a cocktail of vitamins and antioxidants. The Coconut Acid provides excellent lathering and conditioning to reveal silky-soft, smooth and nourished hair with a radiant shine - what more could you want?"
How To Use
- Wet hair and massage from roots to ends
- Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask
Brand Bio
Amika are aiming their fun and vibrant range at those of us who are tired of striving for endless perfection and just want to have fun with our hair.
They believe in an idiosyncratic and individual version of beauty - a world where everyone has the confidence to show freedom with their locks.
Where To Buy
US customers can order this item online from Sephora.
Product Sizes
Amika Normcore Signature Shampoo is available in the following sizes:
- 34 oz
- 8 oz
- Shipping & Returns
This product is eligible for free standard shipping with Sephora, arriving 1 - 3 working days after dispatch. Express/Next day shipping option available. Worldwide shipping generally available, shipping costs vary by region, full list and postage costs available during checkout.
Conditions are subject to change, however this retailer's site suggests its returns policy is 30 days.