Eyeliners

Browse our selection of eyeliners, including pencil, gel, and liquid formulas

If you've been on the hunt for the best black eyeliner, there's no doubt that you'll find it here, along with vibrant eye pencils that'll make your natural eye colour pop! Or, perhaps you've been on the hunt for a liquid eyeliner that'll give you a sharper-than-sharp wing? Fear not, as we have an abundance of liquid eyeliners that do just the trick. Prefer the soft, smoky look? Check out our line-up of kohl eyeliners - they're perfect for smudging and blending!

From cult names such as Charlotte Tilbury and Stila to awesome affordable brands, like Rimmel and L.A. Girl, our range of eyeliners makes sure to cover every budget. And if that isn't impressive enough, our eyeliner sale showcases a bunch of exclusive eyeliner offers, so you can stock up on all your favourites for less!

FAQs About Eyeliner

How to apply eyeliner - and what eyeliners are available?

Eyeliners come in various forms and we stock them all, including pencil, liquid, gel, and felt-tip. Pencil liners are versatile and easy to use, liquid and felt-tip liners offer precision for sharp lines, and gel liners provide a creamy texture suitable for smudging or bold looks. To apply eyeliner, start at the inner corner of your eye and glide the pencil, liquid or gel liner along the lash line in short, controlled strokes. For a subtle look, keep the line thin and close to the lashes; for drama, build thickness or wing it out. If you're new to eyeliner, try a pencil first - it's easier to control and blend.

How do I choose the right eyeliner for my eye shape?

For round eyes, winged eyeliner can elongate the shape. Almond eyes suit most styles, but tightlining enhances their natural shape. Hooded eyes benefit from thin lines close to the lash line to avoid transferring. Experimenting helps determine what complements your features best.

What colour eyeliner for blue eyes, brown eyes and green eyes?

If you're asking what colour eyeliner for blue eyes works best, warm tones like bronze, copper and rust really enhance the brightness. For a more classic look, brown, navy and charcoal add definition without overpowering. But if you're curious about other eye colours too - brown eyes pop with deep plum, gold or emerald; green eyes look stunning with burgundy, warm browns or purples; and hazel eyes suit golden tones, olive green or deep bronze. No matter your eye colour, experimenting with contrast or complementing tones is the key to finding your perfect shade. Why not try mascara or false lashes for an extra pop?