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Wednesday
Wednesday is best known for its lip balms that blend cult gothic whimsy with comforting, nourishing hydration.
Within the Wednesday lip care world, the brand’s most recognisable offering is its collaboration line with Dr.PAWPAW. The Wednesday Lip Balm is positioned as a moisturising balmy option for lips that need hydration, with the formula highlighting PAWPAW (papaya) fruit alongside Aloe Vera, Castor Oil and Olive Oil, plus a hint of “mysterious” darkness to suit the theme. The range then expands into lip oils and tins - such as Raven Lip Oil, and themed lip tin shades including Werewolves and Vampires - so wearers can choose between classic balm comfort and a glossier, tint-leaning finish.
Category-wise, Wednesday concentrates on lip care and lip balms, with formats spanning balm staples and character-inspired lip oils/tins that feel made for everyday wear. Hero picks commonly associated with the line include the Wednesday Lip Balm and the Raven Lip Oil, both of which helped cement the brand’s reputation for turning simple lip conditioning into a collectible, statement moment.