Vita Liberata

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Vita Liberata

Vita Liberata is a luxury, sunless tanning brand founded by Alyson Hobb, which was created as a way to revolutionize people's negative perceptions of self-tanning.

By combining their innovative product technology and all of the benefits of great skincare, Vita Liberata are the world's first completely non-toxic tanning brand, as their phenomenal formulas are certified organic, vegan and 100% natural. And with every product being free from parabens, perfume, alcohol, damaging chemicals and animal testing, it means you can achieve a fabulous tan without harming your skin.

Vita Liberata infuse their products with only the purest of ingredients, including a hydrating burst of natural extracts of hyaluron, pomegranate, yam and ginkgo biloba. Their signature moisture-lock© system works to hydrate the skin, making dry and scaly patches a thing of the past.

They provide a fast-drying, long-lasting color that fades evenly, leaving you with no tell-tale signs. Whether you are looking for a quick-fix tan or long-wearing color, there is a product to suit every occasion.

Why We Like Vita Liberata

"Vita Liberata is a self-tanning brand we can trust to lace our skin with a non-streaky, sun-kissed color. Their variety of faux tan formulas (which are all certified organic, vegan and 100% natural, by the way) allow us to keep a post-holiday glow, all-year-round. The Body Blur is a firm-favorite of ours and a must-have for your collection!"

Carly Cochrane

Where can you get Vita Liberata products in the US?

Vita Liberata products can be bought online in the US from Skincare RX, HQHair and Allbeauty. You can also buy their products from Look Fantastic and Skinstore.

Cosmetify shows you prices from multiple stores and lets you order your favorite sun care & tanning, makeup or skin care online for the best price.

Frequently Asked Questions about Vita Liberata

Can I buy alcohol-free products from them?

They only create products that are completely alcohol-free.

Are Vita Liberata products free from synthetic fragrances?

Their products do not contain synthetic fragrances.

Parabens are widely used in this industry. Do they feature in Vita Liberata products?

Vita Liberata products are produced without the use of Parabens.

Do they ever test their formulations or end product on animals?

Vita Liberata is a cruelty-free brand. To our knowledge it does not test on animals, nor does it ask others to do so on its behalf.

Can I get silicone-free products from them?

Many of their products are silicone-free and can be found by using the filters on this page.

Are these products formulated with sulfates or are Vita Liberata sulfate free?

You'll find a lot of their formulations feature sulfates (or sulfates). Use our filters to narrow your search should you require.

Have these products been through testing to avoid allergic reactions and irritation?

Some of the products in the Vita Liberata range are classed as hypoallergenic (or less likely to cause allergic reactions). These are clearly marked on product pages.

I only use vegan-friendly products. Is Vita Liberata for me?

Not all of Vita Liberata products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

  • Organic
  • Alcohol Free
  • Fragrance Free
  • Paraben Free
Vita Liberata

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