Vita Liberata

Enjoy the Vita Liberata collection of self tan for the body, highlighters and tanning mitts. Be sure to add a brand alert so that you never miss product discounts and deals. Read More

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Vita Liberata

Vita Liberata is a luxury, sunless tanning brand founded by Alyson Hobb, which was created as a way to revolutionize people's negative perceptions of self-tanning.

By combining their innovative product technology and all of the benefits of great skincare, Vita Liberata are the world's first completely non-toxic tanning brand, as their phenomenal formulas are certified organic, vegan and 100% natural. And with every product being free from parabens, perfume, alcohol, damaging chemicals and animal testing, it means you can achieve a fabulous tan without harming your skin.

Vita Liberata infuse their products with only the purest of ingredients, including a hydrating burst of natural extracts of hyaluron, pomegranate, yam and ginkgo biloba. Their signature moisture-lock© system works to hydrate the skin, making dry and scaly patches a thing of the past.

They provide a fast-drying, long-lasting color that fades evenly, leaving you with no tell-tale signs. Whether you are looking for a quick-fix tan or long-wearing color, there is a product to suit every occasion.

Why We Like Vita Liberata

"Vita Liberata is a self-tanning brand we can trust to lace our skin with a non-streaky, sun-kissed color. Their variety of faux tan formulas (which are all certified organic, vegan and 100% natural, by the way) allow us to keep a post-holiday glow, all-year-round. The Body Blur is a firm-favorite of ours and a must-have for your collection!"

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Where can you get Vita Liberata products in the US?

Vita Liberata products can be bought online in the US from Look Fantastic and Neiman Marcus.

Frequently Asked Questions about Vita Liberata

Are Vita Liberata products free from synthetic fragrances?

Their products do not contain synthetic fragrances.

Can I buy alcohol-free products from them?

They only create products that are completely alcohol-free.

Parabens are widely used in this industry. Do they feature in Vita Liberata products?

Vita Liberata products are produced without the use of Parabens.

Do they ever test their formulations or end product on animals?

Vita Liberata is a cruelty-free brand. To our knowledge it does not test on animals, nor does it ask others to do so on its behalf.

I only use vegan-friendly products. Is Vita Liberata for me?

Not all of Vita Liberata products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

Whereabouts is the Vita Liberata range produced?

They produce their products in the USA.

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