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Shop the PHYTO selection of shampoos, hair masks, hairsprays and more today. Make sure you add a brand alert so that you always get informed about brand offers and sales. Read More

Why We Like PHYTO

"From hair oils to scalps treatments, PHYTO is one of our go-to brands for hair care items. They also have a range of natural and nourishing shampoos and conditioners, which help replenish, revive and refresh our tired locks. Whether you struggle with parched tresses, splits ends or hair thinning, PHYTO have got you covered. "

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Editor

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PHYTO is the ingenious creation of celebrity hairdresser Patrick Alès, who utilizes plant power to attain lustrous, healthy hair.

The journey of PHYTO started back in the 1950s when Patrick trained as a salon apprentice in Paris. It was during his time there that he realized how often chemical-laden products were used to treat hair and the adverse effect they had with long-term use on both client hair and stylist hands. Patrick decided it was time to find a gentler, but effective, alternative. And with this, PHYTO was born.

PHYTO was the first natural hair care brand that boasted a range of products, from supplements right through to treatments. No hair type or texture was left out during the creation process, and every hair-related need was catered to.

PHYTO blends the best scientific know-how with the power of plants to create a sublime range of products that help to care for and maintain all hair types. Discover plant power like you never have before, thanks to PHYTO.

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