1. Hair Care
  2. Hair Color
  3. Temporary
  4. Color Wow Root Cover Up

Color Wow Root Cover Up

1 Review
$31.50 $41.00 (24% off)
+ $5.95 shipping or free over $49
Color Wow Root Cover Up Blonde
Color Wow Root Cover Up Blonde
Color Wow Root Cover Up BlondeColor Wow Root Cover Up Blonde
Sold by eCosmetics
  • In Stock
  • 60 Day Returns
  • Expedited Shipping
Compare prices from 7 more stores
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Product Description

This award winning root concealer will rejuvenate the appearance of your roots. Easily fill in hairlines, cover up roots, and cover gaps to get thicker looking strands without any mess whatsoever, simply just press the powder on with the included brush and voila!

You can get fantastic results in less than a minute this special formula has a variety of pigments and reflective properties to give you remarkable color and coverage. It is also water-resistant and will last until you shampoo it out, giving you complete freedom and confidence – you can even swim with it in!

Unlike other cover up techniques like mascaras and sprays, this powder will leave no stickiness or mess, only enhancing the application process. Root Cover Up looks completely natural and is also free from any waxes, dyes, peroxide, parabens and as well as being cruelty free.

A ground breaking innovation from Colour Wow that can be taken with you everywhere and will change your life.

Add volume to your hair with the Color Wow Raise The Root Thicken & Lift Spray.

Color Wow Root Cover Up Video Thumbnail

Product Details

Hair Type: Coloured, grey

Hair Benefit: Thickening/volumising, shine

Hair Concern: Oily/greasy, hair loss/thinning, chemically treated and dry

Ingredient Highlights: Contains kaolin.

Formulated without: Parabens, peroxide and ammonia.

Good to know: This product is cruelty free.

Ingredient Features

This Color Wow Root Cover Up contains kaolin which helps to condition hair.

Color Wow says

"It is a fast, easy, precise no-mess mineral powder that adheres to hair instantly. Our water resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly, look naturally dimensional."

How To Use

  1. Apply to dry hair
  2. Simply dip the small end of brush into a small amount of powder. Use free hand to pull your hair flat against head and press brush down firmly into your roots, starting from scalp and working out - do not use a sweeping motion
  3. Apply more powder as needed. Let it set for a minute and then you can brush
  4. If you use too much, don't worry just lightly dust off any excess powder with the wide end of the brush
  5. Alternatively, to extend highlights use the side edge of small brush.

Brand Bio

As more styling and texturising products are released on the market, the natural fibers of our hair are increasingly tested by potentially harmful toxins. Thankfully, Color Wow is a brand that has thought of every colored-hair concern, so you can enjoy whatever new look you fancy.

Color Wow

Where To Buy

US customers can buy this Color Wow temporary hair dye online through stores, including eCosmetics, Sephora or Color Wow. Additional stores include Selfridges, Revolve and more.

Product Colours

Color Wow Root Cover Up is available in the following colours:

  • Blonde
  • Dark Blonde
  • Dark Brown
  • Black
  • Light Brown
  • Medium Brown
  • Platinum
  • Red
  • Light Blonde


Based on 1 review from HQHair, this temporary hair dye by Color Wow is rated 5 out of 5. Reviews for this product are combined across stores to calculate an average score. Review content can be found on the store website.

Shipping & Returns

Products over $49.00 qualify for free standard shipping with eCosmetics, otherwise there is a charge of $5.95 with orders usually arriving within 3 - 8 business days of dispatch. Express/Next day shipping option. Shipping available to U.S addresses only.

The returns policy for this store is around 60 days, see their website for further information.

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