1. Hair Care
  2. Hair Color
  3. Temporary
  4. Color Wow Root Cover Up
Color Wow

Color Wow Root Cover Up

6 Reviews
+ $6.50 shipping or free over $50
Color Wow Root Cover Up Black
Color Wow Root Cover Up Black
Color Wow Root Cover Up BlackColor Wow Root Cover Up Black
Sold by Sephora
  • In Stock
  • In-Store Pickup Option
  • Free Returns
Compare prices from 1 more store
  • $32.60 Free shipping From Look Fantastic

Product Description

This award winning root concealer will rejuvenate the appearance of your roots. Easily fill in hairlines, cover up roots, and cover gaps to get thicker looking strands without any mess whatsoever, simply just press the powder on with the included brush and voila!

You can get fantastic results in less than a minute this special formula has a variety of pigments and reflective properties to give you remarkable color and coverage. It is also water-resistant and will last until you shampoo it out, giving you complete freedom and confidence – you can even swim with it in!

Unlike other cover up techniques like mascaras and sprays, this powder will leave no stickiness or mess, only enhancing the application process. Root Cover Up looks completely natural and is also free from any waxes, dyes, peroxide, parabens and as well as being cruelty free.

A ground breaking innovation from Colour Wow that can be taken with you everywhere and will change your life.

You'll also like Color Wow Color Security Shampoo. Don't forget to follow up with Color Wow Color Security Conditioner For Fine To Normal Hair.

Alex Bryson

Written by Alex Bryson, Content Editor

Color Wow Root Cover Up Video Thumbnail

Product Details

Hair Type: Formulated for all hair types

Hair Benefit: Thickening/volumising, shine

Hair Concern: Oily/greasy, hair loss/thinning, chemically treated and dry

Ingredient Highlights: Contains kaolin.

Formulated without: Ammonia, gluten, parabens, peroxide, phthalates and sulfates.

Good to know: This product is cruelty free.

Ingredient Features

This temporary hair dye by Color Wow helps to break down product build-up and to remove impurities from the hair follicles as it contains kaolin.

  • Gluten Free
  • Ammonia Free
  • Kaolin
  • Paraben Free
  • Phthalates Free
  • Peroxide Free
  • Sulfate Free
  • Cruelty Free

Color Wow says

"It is a fast, easy, precise no-mess mineral powder that adheres to hair instantly. Our water resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly, look naturally dimensional."

How To Use

  1. Apply to dry hair
  2. Simply dip the small end of brush into a small amount of powder. Use free hand to pull your hair flat against head and press brush down firmly into your roots, starting from scalp and working out - do not use a sweeping motion
  3. Apply more powder as needed. Let it set for a minute and then you can brush
  4. If you use too much, don't worry just lightly dust off any excess powder with the wide end of the brush
  5. Alternatively, to extend highlights use the side edge of small brush.

Brand Bio

As more styling and texturising products are released on the market, the natural fibers of our hair are increasingly tested by potentially harmful toxins. Thankfully, Color Wow is a brand that has thought of every colored-hair concern, so you can enjoy whatever new look you fancy.

Where To Buy

An online store in US that stocks this Color Wow temporary hair dye is Sephora.

Product Colours

Color Wow Root Cover Up is available in the following colours:

  • Black
  • Blonde
  • Dark Blonde
  • Dark Brown
  • Light Brown
  • Medium Brown
  • Platinum
  • Red


Based on 6 reviews from Look Fantastic, this temporary hair dye by Color Wow is rated 5 out of 5. Reviews for this product are combined across stores to calculate an average score. Review content can be found on the store website.

Shipping & Returns

Products over $50.00 qualify for free standard shipping with Sephora, otherwise there is a charge of $6.50 with orders usually arriving within 1 - 3 working days of dispatch. Express/Next day shipping option available. Worldwide shipping generally available, shipping costs vary by region, full list and postage costs available during checkout.

The returns policy for this store is around 30 days, see their website for further information.

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