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Welcome the home of luxury haircare and styling products by premium haircare brand Alterna.

Alterna's premium hair products are enjoyed by consumers and professionals alike because they combine purity and innovation to create immaculate high-performance products and hair technologies. This brand draws its inspiration from skincare science which is how they came to design their age control complex and plumping marine complex for hair.

What's more, they only use eco-certified ingredients that hold extraordinary benefits like caviar, sea silk, bamboo and kendi oil. And at the heart of Alterna is one of nature's most beneficial natural ingredients, Bamboo which is rich in vitamins, minerals, amino acids and will strengthen and improve the health of your strands.

Furthermore, all their products are free from additives and harsh ingredients like parabens, sulfates, and synthetic color. This haircare brand not only cares for your tresses but the environment, what more could you want?

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