Alterna

Discover the Alterna collection of conditioners, shampoos, hairsprays and much more. Remember to sign up to our alerts so that you always get informed about the brand's offers and sales. Read More

Why We Like Alterna

"Alterna is the hair care brand that helps you bring the salon experience to your very own home. Serving up an extensive range of shampoo and conditioner, hair masques, treatments, styling products and more, you'll find all that you need to achieve your best 'do yet. "

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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70 products found
-34%
Alterna Caviar Anti-Aging Working Hairspray
Alterna Caviar Anti-Aging Working Hairspray
$21.84 $33.00
-32%
Alterna Caviar Anti-Aging Multiplying Volume Shampoo
Alterna Caviar Anti-Aging Multiplying Volume Shampoo
$23.44 $34.00
-32%
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter
$23.44 $34.00
-32%
Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner
Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner
$23.44 $34.00
-32%
Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo
Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo
$23.44 $34.00
-22%
Alterna Caviar Restructuring Bond Repair Masque
Alterna Caviar Restructuring Bond Repair Masque
$35.20 $45.00
-22%
Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse
Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse
$35.20 $45.00
-25%
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil
$28.67 $38.00
-25%
Alterna Caviar Anti-Aging Restructuring Bond Repair 3 In 1 Sealing Serum
Alterna Caviar Anti-Aging Restructuring Bond Repair 3 In 1 Sealing Serum
$28.67 $38.00
-28%
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo
$24.75 $34.00
-31%
Alterna Caviar Professional Rapid Blowout Balm
Alterna Caviar Professional Rapid Blowout Balm
$20.83 $30.00
-26%
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner
$26.06 $35.00
-24%
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
$26.06 $34.00
-22%
Alterna Caviar Replenishing Moisture Shampoo
Alterna Caviar Replenishing Moisture Shampoo
$26.66 $34.00
-24%
Alterna Caviar Anti Aging Perfect Iron Spray
Alterna Caviar Anti Aging Perfect Iron Spray
$22.80 $29.99
-22%
Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray
Alterna Caviar Anti-aging Restructuring Bond Repair Leave-In Heat Protection Spray
$25.09 $32.00
-24%
Alterna Caviar Replenishing Moisture CC Cream
Alterna Caviar Replenishing Moisture CC Cream
$22.15 $29.00
-20%
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist
Alterna Caviar Anti-aging Smoothing Anti-Frizz Dry Oil Mist
$27.20 $34.00
-22%
Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse
Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse
$23.44 $30.00
-20%
Alterna Caviar Multiplying Volume Styling Mist
Alterna Caviar Multiplying Volume Styling Mist
$24.00 $30.00
-16%
Alterna Caviar Anti-Aging Infinite Color Hold Dual Use Serum
Alterna Caviar Anti-Aging Infinite Color Hold Dual Use Serum
$28.67 $34.00
-15%
Alterna Caviar Anti-Aging Replenishing Moisture Leave In Conditioner
Alterna Caviar Anti-Aging Replenishing Moisture Leave In Conditioner
$27.20 $32.00
-10%
Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser
Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser
$27.00 $30.00
-10%
Alterna My Hair. My Canvas. City Slay Shielding Hairspray
Alterna My Hair. My Canvas. City Slay Shielding Hairspray
$26.10 $29.00
-10%
Alterna My Hair. My Canvas. Easy Does It Air Dry Balm
Alterna My Hair. My Canvas. Easy Does It Air Dry Balm
$26.10 $29.00
-10%
Alterna My Hair. My Canvas. Any Way Texture Spray
Alterna My Hair. My Canvas. Any Way Texture Spray
$25.20 $28.00
-10%
Alterna My Hair. My Canvas. Me Time Everyday Conditioner
Alterna My Hair. My Canvas. Me Time Everyday Conditioner
$25.20 $28.00
-10%
Alterna My Hair. My Canvas. Me Time Everyday Shampoo
Alterna My Hair. My Canvas. Me Time Everyday Shampoo
$25.20 $28.00
-10%
Alterna My Hair. My Canvas. More To Love Bodifying Conditioner
Alterna My Hair. My Canvas. More To Love Bodifying Conditioner
$25.20 $28.00
-10%
Alterna My Hair. My Canvas. More To Love Bodifying Shampoo
Alterna My Hair. My Canvas. More To Love Bodifying Shampoo
$25.20 $28.00
-10%
Alterna My Hair. My Canvas. Shine On Defining Foam
Alterna My Hair. My Canvas. Shine On Defining Foam
$25.20 $28.00
-10%
Alterna My Hair. My Canvas. Soaring High Volumising Blowout Mist
Alterna My Hair. My Canvas. Soaring High Volumising Blowout Mist
$25.20 $28.00
-10%
Alterna My Hair. My Canvas. Glow For It Universal Gloss
Alterna My Hair. My Canvas. Glow For It Universal Gloss
$23.40 $26.00
-4%
Alterna Caviar Replenishing Moisture Conditioner
Alterna Caviar Replenishing Moisture Conditioner
$52.00 $54.00
-3%
Alterna Caviar Anti-Aging Clinical Densifying Scalp Treatment
Alterna Caviar Anti-aging Clinical Densifying Scalp Treatment
$38.00 $39.00
-1%
Alterna Anti-Aging Caviar Restructuring Bond Repair Trial Kit
Alterna Anti-aging Caviar Restructuring Bond Repair Trial Kit
$24.99 $25.00
Alterna Caviar Anti-Aging Replenishing Moisture Masque
Alterna Caviar Anti-aging Replenishing Moisture Masque
$45.00
Alterna Caviar Multiplying Volume Trial Kit
Alterna Caviar Multiplying Volume Trial Kit
$25.00
Alterna Caviar Style Sheer Dry Shampoo
Alterna Caviar Style Sheer Dry Shampoo
$25.00
Alterna Caviar Anti-Aging Replenishing Moisture Conditioner
Alterna Caviar Anti-Aging Replenishing Moisture Conditioner
$12.00
Alterna Caviar Style Perfect Iron Spray
Alterna Caviar Style Perfect Iron Spray
$30.00
Alterna Caviar Style Sea Salt Spray
Alterna Caviar Style Sea Salt Spray
$30.00
Alterna Caviar Style Working Hairspray
Alterna Caviar Style Working Hairspray
$21.00
Alterna Caviar Professional Styling Grit Paste
Alterna Caviar Professional Styling Grit Paste
$23.44
Alterna Caviar Infinite Color Hold Vibrancy Serum
Alterna Caviar Infinite Color Hold Vibrancy Serum
$28.90
Alterna Caviar Anti Aging Replenishing Hair Masque
Alterna Caviar Anti Aging Replenishing Hair Masque
$38.25
Alterna Caviar Style Satin Rapid Blowout Balm
Alterna Caviar Style Satin Rapid Blowout Balm
$25.50
Alterna Hair Care Caviar Style Waves Texture Sea Salt Spray
Alterna Hair Care Caviar Style Waves Texture Sea Salt Spray
$25.50
Alterna Caviar Professional Styling Luxe Creme Gel
Alterna Caviar Professional Styling Luxe Creme Gel
$20.83
Alterna Caviar Anti-Aging Clinical Densifying Leave-In Root Treatment
Alterna Caviar Anti-Aging Clinical Densifying Leave-In Root Treatment
$39.12
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee
$24.75
Alterna Caviar Replenishing Moisture Priming Leave In Conditioner
Alterna Caviar Replenishing Moisture Priming Leave In Conditioner
$19.53
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Air-Dry Balm
Alterna Caviar Anti-aging Smoothing Anti-Frizz Air-Dry Balm
$32.00
Alterna Caviar Infinite Color Hold Top Coat Shine Spray
Alterna Caviar Infinite Color Hold Top Coat Shine Spray
$32.00
Alterna CAVIAR Anti-Aging Clinical Densifying Foam Conditioner
Alterna CAVIAR Anti-aging Clinical Densifying Foam Conditioner
$38.00
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk
$32.00
Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse
Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse
$38.00
-30%
Alterna Bamboo Volume Conditioner
Alterna Bamboo Volume Conditioner
$13.95 $19.80
Alterna Caviar Style Luxe Shape Versatile Creme Gel
Alterna Caviar Style Luxe Shape Versatile Creme Gel
$25.50
-20%
Alterna Caviar Style Rapid Repair Spray
Alterna Caviar Style Rapid Repair Spray
$24.06 $30.00
-6%
Alterna Bamboo Abundant Volume Shampoo
Alterna Bamboo Abundant Volume Shampoo
$16.50 $17.42
Alterna Caviar Style Concrete Clay
Alterna Caviar Style Concrete Clay
$22.32
Alterna Caviar Anti-Aging Sheer Dry Shampoo Powder
Alterna Caviar Anti-Aging Sheer Dry Shampoo Powder
$19.20
Alterna Caviar Style Invisible Roller Contour Setting Spray
Alterna Caviar Style Invisible Roller Contour Setting Spray
$25.50
Alterna Caviar 3 Minute Shine Boost
Alterna Caviar 3 Minute Shine Boost
$39.50
Alterna

Welcome the home of luxury haircare and styling products by premium haircare brand Alterna.

Alterna's premium hair products are enjoyed by consumers and professionals alike because they combine purity and innovation to create immaculate high-performance products and hair technologies. This brand draws its inspiration from skincare science which is how they came to design their age control complex and plumping marine complex for hair.

What's more, they only use eco-certified ingredients that hold extraordinary benefits like caviar, sea silk, bamboo and kendi oil. And at the heart of Alterna is one of nature's most beneficial natural ingredients, Bamboo which is rich in vitamins, minerals, amino acids and will strengthen and improve the health of your strands.

Furthermore, all their products are free from additives and harsh ingredients like parabens, sulfates, and synthetic color. This haircare brand not only cares for your tresses but the environment, what more could you want?

Where are Alterna products sold in the US?

Products by Alterna are sold in the US at leading, well-known online stores, such as eCosmetics, Perfume's Club and Skincare RX. You can also get these products from Skinstore, Sephora and more.

Frequently Asked Questions about Alterna

Do they avoid the use of parabens in their ingredients?

Alterna products are not formulated with Parabens.

Will I find Sulfates in the product ingredients list?

Alterna products are produced without the use of Sulfates.

Will I find alcohol in any of their products?

Not all of their products are alcohol-free. Use our site filters to find the products you want.

I only use vegan-friendly products. Is Alterna for me?

More than half of the Alterna products showcased on our site contain animal-derived ingredients or by-products. Therefore, Alterna is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.

Where do they produce these products?

The products are made in California in the USA.

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