The Breath Co

The Breath Co

The Breath Co is known for its dentist-formulated approach to fighting bad breath with alcohol-free, non-burning mouthwash.

With “science, honesty and purpose” at its core, The Breath Co positions every rinse as ingredient-led - bottled under each orange cap - aimed at delivering long-lasting freshness without harshness. Across its range, the brand highlights clinically shown benefits and focuses on mouthwash that is designed to support confidence throughout the day. On its site, it also shares claims such as 12-hour bad-breath control and a dentist-formulated formula, alongside a clear emphasis on avoiding alcohol and artificial colours.

Its most recognised mouthwash products include Fresh Breath Mild Mint and Happy Balance (ICY Mint), both described as pH balanced formulas powered by active oxygen, with Fresh Breath Mild Mint noted for clinically shown 12-hour bad-breath fighting. For oral care beyond freshness, Healthy Smile is presented as a fluoride mouthwash formulated to help fight cavities for 24 hours, while Healthy Gums is framed around helping fight plaque build-up for 24 hours.

Overall, The Breath Co operates primarily in mouthwash, with a line built around key categories: Fresh Breath, pH balanced oxygenated rinse, fluoride anticavity care, and plaque-supporting gum care - making it a straightforward brand choice for targeted daily oral rinsing.