Paula's Choice

Ready for your best skin ever? Paula's Choice has been using scientifically proven ingredients since its founding in 1995 to deliver just that, treating a number of skin concerns with best-selling cleansers, exfoliants, serums and more.

Paula's Choice boasts a range for every skin type and problem, making it easy to find products for combating blemishes, dryness, maturing skin, clogged pores and rosacea. With cult-favourite products like the Skin Perfecting 2% BHA Liquid Exfoliant delivering glowing skin to users around the world, you know you can trust this innovative brand to create treatments that do exactly what they say on the label.

Remember to set a brand alert to be the first to know about Paula's Choice discounts and sale.

Where can you find the best Paula's Choice offers?

Right here at Cosmetify, of course! We scour the internet to find the best possible prices for your haul. This means you can take advantage of the biggest and best Paula's Choice discounts when you shop with us.

Do dermatologists recommend Paula's Choice?

Yes, Paula's Choice is a dermatologist-approved brand, thanks to the hundreds of independent studies and consumer-testing that goes into each product's formulation, plus the brand's transparency around ingredients and research methods.

Is Paula's Choice good for all skin types?

Paula's Choice products are fragrance-free, essential oil-free, phthalate-free and pH-balanced to ensure the least amount of irritation for users of all skin types. Certain products with ingredients like salicylic acid and retinol may not be suitable for sensitive or very dry skin types, but each product offers careful instructions for use. The brand is also divided into ranges for various skin

Why We Like Paula's Choice

"Not only does Paula’s Choice use multi-faceted, heavily researched formulas to address a variety of skin concerns with one product—giving customers the best bang for their buck—but they also show their commitment to sustainability by planting trees to offset carbon emissions and incorporating recycled plastics in their packaging."

Written by Rebecca Jenkinson, Beauty Editor