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Face Primers

Face primers these days are so much more than those heavily siliconed pastes of the past. Now, the best face primers are infused with transformative skincare benefits, they're hydrating and they properly prolong the longevity of your makeup. What's not to love? Read More

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224 products found
essence Hydro Hero 48h Hydrating Primer
essence Hydro Hero 48h Hydrating Primer
No reviews
£9.93
-18%
Inocos Super Primer Triple & Vitamins
Inocos Super Primer Triple & Vitamins
No reviews
£14.48 £17.61
-7%
MAKE UP FOR EVER Step 1 Primer Redness Corrector
MAKE UP FOR EVER Step 1 Primer Redness Corrector
No reviews
£29.50 £31.50
-9%
Dr. Jart+ Pore Remedy Smoothing Primer
Dr. Jart+ Pore Remedy Smoothing Primer
No reviews
£38.13 £41.81
Gosh Eyeshadow Primer
Gosh Eyeshadow Primer
No reviews
£12.52
Catrice Aqua Splash Grip Primer
Catrice Aqua Splash Grip Primer
No reviews
£11.33
Ark Skincare Skin Protector SPF 30 Primer
Ark Skincare Skin Protector SPF 30 Primer
No reviews
£47.09
Dermacol Gold Anti-Wrinkle Base Rejuvenating Primer
Dermacol Gold Anti-Wrinkle Base Rejuvenating Primer
No reviews
£20.44
-46%
Kate Somerville HydraKate Power Plumping Primer
Kate Somerville HydraKate Power Plumping Primer
No reviews
£40.00 £74.00
-7%
MAKE UP FOR EVER Step 1 Primer Fresh Brightener Healthy Glow Base
MAKE UP FOR EVER Step 1 Primer Fresh Brightener Healthy Glow Base
No reviews
£29.50 £31.50
Catrice Soft Glam Foam Primer 010 Beyond The Cloud
Catrice Soft Glam Foam Primer 010 Beyond The Cloud
No reviews
£12.75
milk_shake Lifestyling Blow-Dry Primer
milk_shake Lifestyling Blow-Dry Primer
No reviews
£24.95
Clinique Even Better City Block Damage Defence UV Primer SPF 50
Clinique Even Better City Block Damage Defence UV Primer SPF 50
No reviews
£37.00
-53%
Urban Decay Eyeshadow Primer Potion
Urban Decay Eyeshadow Primer Potion
93 Reviews
£9.99 £21.00
-32%
Jane Iredale Smooth Affair Facial Primer & Brightener
Jane Iredale Smooth Affair Facial Primer & Brightener
No reviews
£30.00 £44.00
-79%
Illamasqua Hydra Veil Primer
Illamasqua Hydra Veil Primer
91 Reviews
£7.45 £34.00
-24%
ICONIC London Prep Set Glow Spray
ICONIC London Prep Set Glow Spray
291 Reviews
£20.00 £26.00
-26%
Erborian Pink Primer & Care
Erborian Pink Primer & Care
4 Reviews
£29.41 £39.50
-62%
Stila One Step Correct Medium
Stila One Step Correct Medium
1 Review
£10.82 £28.00
-60%
ELEMIS Pro-Collagen Insta Smooth Primer
ELEMIS Pro-Collagen Insta Smooth Primer
12 Reviews
£24.99 £62.00
-43%
Avant Pro Perfecting Collagen Touche Eclat Primer
Avant Pro Perfecting Collagen Touche Eclat Primer
3 Reviews
£59.85 £105.00
-43%
SOSU by SJ Dripping Gold But First, Base HD Skin Illuminating Booster
SOSU by SJ Dripping Gold But First, Base HD Skin Illuminating Booster
1 Review
£7.42 £12.95
-42%
Laura Mercier Pure Canvas Primer Illuminating
Laura Mercier Pure Canvas Primer Illuminating
29 Reviews
£18.15 £31.00
-39%
Laura Mercier Pure Canvas Power Primer Supercharged Essence
Laura Mercier Pure Canvas Power Primer Supercharged Essence
1 Review
£30.99 £50.00
-33%
Benefit The POREfessional Lite Primer
Benefit The POREfessional Lite Primer
53 Reviews
£11.16 £16.55
-30%
GUERLAIN L'Or Makeup Primer
GUERLAIN L'Or Makeup Primer
2 Reviews
£41.39 £59.00
-28%
Super Facialist Skin Perfecting Primer
Super Facialist Skin Perfecting Primer
6 Reviews
£13.59 £18.66
-26%
e.l.f. Power Grip Primer
e.l.f. Power Grip Primer
No reviews
£8.59 £11.50
-26%
e.l.f. Luminous Putty Primer
e.l.f. Luminous Putty Primer
No reviews
£8.59 £11.50
-26%
Perricone MD No Makeup Instant Blur Primer With Vitamin E
Perricone MD No Makeup Instant Blur Primer With Vitamin E
23 Reviews
£37.33 £50.00
-26%
Wet N Wild Prime Focus The Impossible Primer
Wet N Wild Prime Focus The Impossible Primer
5 Reviews
£5.84 £7.79
-25%
Sensai Foundations Glowing Base SPF 10
Sensai Foundations Glowing Base SPF 10
No reviews
£33.76 £45.00
-20%
Nuxe Creme Prodigieuse Boost Energising Priming Concentrate
Nuxe Creme Prodigieuse Boost Energising Priming Concentrate
1 Review
£22.40 £28.00
-19%
theBalm Anne T. Dotes Face Primer
theBalm Anne T. Dotes Face Primer
No reviews
£18.00 £21.99
-16%
Sand & Sky Tinted Glow Primer SPF 30
Sand & Sky Tinted Glow Primer SPF 30
3 Reviews
£27.19 £32.00
-13%
Benefit The POREfessional Hydrate Face Primer
Benefit The POREfessional Hydrate Face Primer
57 Reviews
£14.00 £16.00
-9%
Kevyn Aucoin Sensual Skin Primer
Kevyn Aucoin Sensual Skin Primer
No reviews
£41.93 £45.60
-6%
MAC Prep + Prime Fix+
MAC Prep + Prime Fix+
209 Reviews
£27.51 £29.00
Fenty Beauty Pro Filt'r Mattifying Primer
Fenty Beauty Pro Filt'r Mattifying Primer
No reviews
£38.00
Fenty Beauty Pro Filt'r Hydrating Primer
Fenty Beauty Pro Filt'r Hydrating Primer
No reviews
£29.00
Maybelline Baby Skin Instant Pore Eraser Primer
Maybelline Baby Skin Instant Pore Eraser Primer
42 Reviews
£11.95
Fenty Beauty Pro Filt'r Instant Retouch Primer
Fenty Beauty Pro Filt'r Instant Retouch Primer
No reviews
£16.00
Laura Mercier Eye Basics Primer
Laura Mercier Eye Basics Primer
No reviews
£28.00
Stila Stay All Day 10-In-1 Illuminating Skin Veil
Stila Stay All Day 10-In-1 Illuminating Skin Veil
1 Review
£36.00

Browse face primer offers on the biggest brands

There are OG's in the game, like Benefit's Porefessional Primer and newer players like the e.l.f. Putty Primer. Whichever option you choose, you'll have the perfect priming layer for your makeup, helping your base to apply smoothly and last all day long.

Here at Cosmetify, we also have all of the best face primer deals and offers for you to choose from, so you can grab a bargain on your favourite brands.

FAQs About Face Primers

What is makeup primer and why should I use it?

Primer is the first step in your makeup routine after skincare. It creates a smooth canvas by blurring pores, filling fine lines, and helping makeup last longer. Some primers also mattify, hydrate, or colour-correct, depending on your skin's needs. Think of it as a base coat for your face - ensuring your foundation applies evenly and stays fresh throughout the day.

How do I choose the best primer for my skin type?

For oily skin, look for oil-free, mattifying primers that control shine and minimise pores. Dry skin? Choose hydrating formulas with hyaluronic acid or glycerin. Redness-prone or uneven skin tone benefits from colour-correcting primers - green for redness, peach for dullness. If you wear makeup daily, lightweight, fragrance-free options keep irritation at bay.

Can I use primer without foundation?

Absolutely. Primers offer benefits like blurring and oil control on their own, especially in hot weather or no-makeup days. Illuminating primers can give a healthy glow, while mattifying types control shine. They also help BB or CC creams grip better for longer-lasting wear.