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Face Primers

Face primers these days are so much more than those heavily siliconed pastes of the past. Now, the best face primers are infused with transformative skincare benefits, they're hydrating and they properly prolong the longevity of your makeup. What's not to love? Read More

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221 products found
Some by Mi PDRN Spirulina Poreless Primer
Some by Mi PDRN Spirulina Poreless Primer
No reviews
£20.00
NYX Professional Makeup Wonder Snatch Banana Brat
NYX Professional Makeup Wonder Snatch Banana Brat
No reviews
£20.17
-13%
Laura Mercier Pure Canvas Hydrating Primer
Laura Mercier Pure Canvas Hydrating Primer
No reviews
£22.80 £26.00
STUDIO17 Skin Fit Base Makeup Kit
STUDIO17 Skin Fit Base Makeup Kit
No reviews
£7.90
-16%
Weleda Skin Dry Skin Moisturising Cream & Primer
Weleda Skin Dry Skin Moisturising Cream & Primer
No reviews
£16.26 £19.26
-51%
Skeyndor Hyaluron Filler Base
Skeyndor Hyaluron Filler Base
No reviews
£18.00 £36.50
-9%
delilah Beauty Icons Hero Collection
delilah Beauty Icons Hero Collection
No reviews
£44.06 £48.00
Wet N Wild Mega Last Eyeshadow Primer
Wet N Wild Mega Last Eyeshadow Primer
No reviews
£12.78
-36%
Shiseido Revitalessence Skin Glow Primer SPF 25
Shiseido Revitalessence Skin Glow Primer SPF 25
No reviews
£32.09 £50.00
NYX Professional Makeup The Marshmellow Primer
NYX Professional Makeup The Marshmellow Primer
No reviews
£27.79
-2%
Symbiosis [Collagen + Isododecane] Instant Perfecting Primer
Symbiosis [Collagen + Isododecane] Instant Perfecting Primer
No reviews
£89.00 £90.00
Bellamianta Face Base SPF 30 Moisturising Primer
Bellamianta Face Base SPF 30 Moisturising Primer
No reviews
£20.24
-30%
Rare Beauty Always An Optimist Illuminating Primer
Rare Beauty Always An Optimist Illuminating Primer
No reviews
£11.90 £17.00
-54%
Elizabeth Arden Visible Difference Good Morning Retexturizing Primer
Elizabeth Arden Visible Difference Good Morning Retexturizing Primer
No reviews
£15.35 £33.00
-79%
Illamasqua Hydra Veil Primer
Illamasqua Hydra Veil Primer
91 Reviews
£7.45 £34.00
-62%
Stila One Step Correct Medium
Stila One Step Correct Medium
1 Review
£10.82 £28.00
-60%
ELEMIS Pro-Collagen Insta Smooth Primer
ELEMIS Pro-Collagen Insta Smooth Primer
12 Reviews
£24.99 £62.00
-53%
Urban Decay Eyeshadow Primer Potion
Urban Decay Eyeshadow Primer Potion
93 Reviews
£9.99 £21.00
-43%
Avant Pro Perfecting Collagen Touche Eclat Primer
Avant Pro Perfecting Collagen Touche Eclat Primer
3 Reviews
£59.85 £105.00
-43%
SOSU by SJ Dripping Gold But First, Base HD Skin Illuminating Booster
SOSU by SJ Dripping Gold But First, Base HD Skin Illuminating Booster
1 Review
£7.42 £12.95
-42%
Laura Mercier Pure Canvas Primer Illuminating
Laura Mercier Pure Canvas Primer Illuminating
29 Reviews
£18.15 £31.00
-33%
Benefit The POREfessional Lite Primer
Benefit The POREfessional Lite Primer
53 Reviews
£11.16 £16.55
-30%
GUERLAIN L'Or Makeup Primer
GUERLAIN L'Or Makeup Primer
2 Reviews
£41.39 £59.00
-28%
Super Facialist Skin Perfecting Primer
Super Facialist Skin Perfecting Primer
6 Reviews
£13.59 £18.66
-26%
e.l.f. Power Grip Primer
e.l.f. Power Grip Primer
No reviews
£8.59 £11.50
-26%
e.l.f. Luminous Putty Primer
e.l.f. Luminous Putty Primer
No reviews
£8.59 £11.50
-26%
Perricone MD No Makeup Instant Blur Primer With Vitamin E
Perricone MD No Makeup Instant Blur Primer With Vitamin E
23 Reviews
£37.33 £50.00
-26%
Wet N Wild Prime Focus The Impossible Primer
Wet N Wild Prime Focus The Impossible Primer
5 Reviews
£5.84 £7.79
-25%
Sensai Foundations Glowing Base SPF 10
Sensai Foundations Glowing Base SPF 10
No reviews
£33.76 £45.00
-24%
ICONIC London Prep Set Glow Spray
ICONIC London Prep Set Glow Spray
291 Reviews
£20.00 £26.00
-20%
Nuxe Creme Prodigieuse Boost Energising Priming Concentrate
Nuxe Creme Prodigieuse Boost Energising Priming Concentrate
1 Review
£22.40 £28.00
-19%
theBalm Anne T. Dotes Face Primer
theBalm Anne T. Dotes Face Primer
No reviews
£18.00 £21.99
-16%
Sand & Sky Tinted Glow Primer SPF 30
Sand & Sky Tinted Glow Primer SPF 30
3 Reviews
£27.19 £32.00
-13%
Benefit The POREfessional Hydrate Face Primer
Benefit The POREfessional Hydrate Face Primer
57 Reviews
£14.00 £16.00
-9%
Kevyn Aucoin Sensual Skin Primer
Kevyn Aucoin Sensual Skin Primer
No reviews
£41.93 £45.60
-6%
MAC Prep + Prime Fix+
MAC Prep + Prime Fix+
209 Reviews
£27.51 £29.00
Fenty Beauty Pro Filt'r Mattifying Primer
Fenty Beauty Pro Filt'r Mattifying Primer
No reviews
£38.00
Fenty Beauty Pro Filt'r Hydrating Primer
Fenty Beauty Pro Filt'r Hydrating Primer
No reviews
£29.00
Fenty Beauty Pro Filt'r Instant Retouch Primer
Fenty Beauty Pro Filt'r Instant Retouch Primer
No reviews
£16.00
Laura Mercier Eye Basics Primer
Laura Mercier Eye Basics Primer
No reviews
£28.00
Stila Stay All Day 10-In-1 Illuminating Skin Veil
Stila Stay All Day 10-In-1 Illuminating Skin Veil
1 Review
£36.00

Browse face primer offers on the biggest brands

There are OG's in the game, like Benefit's Porefessional Primer and newer players like the e.l.f. Putty Primer. Whichever option you choose, you'll have the perfect priming layer for your makeup, helping your base to apply smoothly and last all day long.

Here at Cosmetify, we also have all of the best face primer deals and offers for you to choose from, so you can grab a bargain on your favourite brands.

FAQs About Face Primers

What is makeup primer and why should I use it?

Primer is the first step in your makeup routine after skincare. It creates a smooth canvas by blurring pores, filling fine lines, and helping makeup last longer. Some primers also mattify, hydrate, or colour-correct, depending on your skin's needs. Think of it as a base coat for your face - ensuring your foundation applies evenly and stays fresh throughout the day.

How do I choose the best primer for my skin type?

For oily skin, look for oil-free, mattifying primers that control shine and minimise pores. Dry skin? Choose hydrating formulas with hyaluronic acid or glycerin. Redness-prone or uneven skin tone benefits from colour-correcting primers - green for redness, peach for dullness. If you wear makeup daily, lightweight, fragrance-free options keep irritation at bay.

Can I use primer without foundation?

Absolutely. Primers offer benefits like blurring and oil control on their own, especially in hot weather or no-makeup days. Illuminating primers can give a healthy glow, while mattifying types control shine. They also help BB or CC creams grip better for longer-lasting wear.