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Foundation Makeup

Foundations come in all shapes, shades and sizes; it's all about finding the right option to suit your individual needs. Need a hydrating concealer to care for your skin? Illamasqua has your back. Want that flawless base? Charlotte Tilbury is the brand for you. Need an everyday all-rounder? MAC foundations are the perfect choice. Read More

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645 products found
Vital Makeup Oil Free Foundation Stick FS A001
Vital Makeup Oil Free Foundation Stick FS A001
No reviews
£7.85
-19%
MAC Studio Radiance Serum-Powered Foundation
MAC Studio Radiance Serum-Powered Foundation
No reviews
£29.28 £36.00
Vital Makeup Oil Free Foundation Stick FS 8 2
Vital Makeup Oil Free Foundation Stick FS 8 2
No reviews
£8.35
-58%
Nilens Jord Silky Skin Foundation
Nilens Jord Silky Skin Foundation
No reviews
£15.00 £35.00
Vital Makeup Oil Free Foundation Stick FS 11
Vital Makeup Oil Free Foundation Stick FS 11
No reviews
£8.35
Manhattan Cosmetics 3-in-1 Easy Match Nude Finish Foundation 39 Natural Beige
Manhattan Cosmetics 3-in-1 Easy Match Nude Finish Foundation 39 Natural Beige
No reviews
£6.11
Vital Makeup Oil Free Foundation Stick FS 10
Vital Makeup Oil Free Foundation Stick FS 10
No reviews
£8.35
-26%
Lancôme Renergie Lift Makeup SPF 20
Lancôme Renergie Lift Makeup SPF 20
No reviews
£11.91 £15.90
Vital Makeup Oil Free Foundation Stick FS 08
Vital Makeup Oil Free Foundation Stick FS 08
No reviews
£8.35
theBalm Even Steven Whipped Foundation
theBalm Even Steven Whipped Foundation
No reviews
£19.50
Vital Makeup Oil Free Foundation Stick FS 07
Vital Makeup Oil Free Foundation Stick FS 07
No reviews
£8.35
theBalm timeBalm Foundation Medium To Full Coverage Foundation
theBalm timeBalm Foundation Medium To Full Coverage Foundation
No reviews
£23.50
Vital Makeup Oil Free Foundation Stick FS 06
Vital Makeup Oil Free Foundation Stick FS 06
No reviews
£8.35
Maybelline Super Stay Active Wear 30 Hour Foundation
Maybelline Super Stay Active Wear 30 Hour Foundation
No reviews
£11.49
Vital Makeup Oil Free Foundation Stick FS 04
Vital Makeup Oil Free Foundation Stick FS 04
No reviews
£8.35
-50%
NYX Professional Makeup Stay Matte But Not Flat Foundation
NYX Professional Makeup Stay Matte But Not Flat Foundation
No reviews
£8.40 £16.80
Vital Makeup Liquid Foundation Makeup Russet
Vital Makeup Liquid Foundation Makeup Russet
No reviews
£5.65
-7%
e.l.f. Soft Glam Satin Foundation
e.l.f. Soft Glam Satin Foundation
No reviews
£9.29 £9.95
Vital Makeup Liquid Foundation Makeup Hot Chocolate
Vital Makeup Liquid Foundation Makeup Hot Chocolate
No reviews
£5.65
Revolution Skin Silk Luminous Serum Foundation
Revolution Skin Silk Luminous Serum Foundation
No reviews
£10.34
Vital Makeup Liquid Foundation Makeup Honey
Vital Makeup Liquid Foundation Makeup Honey
No reviews
£5.65
-50%
Miss Sporty Perfect To Last 24h Life Proof Full Coverage Foundation
Miss Sporty Perfect To Last 24h Life Proof Full Coverage Foundation
No reviews
£14.84 £29.68
Vital Makeup Liquid Foundation Makeup Cocoa Beige
Vital Makeup Liquid Foundation Makeup Cocoa Beige
No reviews
£5.65
Stargazer Paint Stick Foundation
Stargazer Paint Stick Foundation
No reviews
£5.00
Vital Makeup Liquid Foundation Makeup Henna
Vital Makeup Liquid Foundation Makeup Henna
No reviews
£5.65
-6%
Max Factor Miracle Touch Liquid Illusion Foundation
Max Factor Miracle Touch Liquid Illusion Foundation
No reviews
£10.55 £11.15
Vital Makeup Liquid Foundation Makeup Cannelle
Vital Makeup Liquid Foundation Makeup Cannelle
No reviews
£5.65
Max Factor Lasting Performance Foundation
Max Factor Lasting Performance Foundation
No reviews
£9.99
Vital Makeup Liquid Foundation Makeup Brown Sugar
Vital Makeup Liquid Foundation Makeup Brown Sugar
No reviews
£5.65
Vital Makeup Liquid Foundation Makeup Almond
Vital Makeup Liquid Foundation Makeup Almond
No reviews
£5.65
Max Factor Lasting Performance Touch-Proof Foundation
Max Factor Lasting Performance Touch-Proof Foundation
No reviews
£9.99
Rimmel Lasting Finish Buildable Coverage Foundation Powder
Rimmel Lasting Finish Buildable Coverage Foundation Powder
No reviews
£8.04
L'Oreal Paris Infallible Total Cover Full Coverage Longwear Foundation
L'Oreal Paris Infallible Total Cover Full Coverage Longwear Foundation
No reviews
£7.03
L'Oreal Paris Infaillible 24HR Fresh Wear Foundation In A Powder
L'Oreal Paris Infaillible 24HR Fresh Wear Foundation In A Powder
No reviews
£10.91
Bourjois Healthy Mix Foundation Clean & Vegan
Bourjois Healthy Mix Foundation Clean & Vegan
No reviews
£10.34
Maybelline Dream Matte Mousse Foundation With SPF
Maybelline Dream Matte Mousse Foundation With SPF
No reviews
£16.09
Maybelline Dream Matte Mousse Mattifying Foundation
Maybelline Dream Matte Mousse Mattifying Foundation
No reviews
£14.94
Maybelline Dream Velvet Soft Matte Hydrating Foundation
Maybelline Dream Velvet Soft Matte Hydrating Foundation
No reviews
£4.59
-11%
Bourjois 123 Perfect Foundation Medium Coverage
Bourjois 123 Perfect Foundation Medium Coverage
No reviews
£12.60 £14.15
-2%
Shiseido Tanning Compact Foundation N SPF 6
Shiseido Tanning Compact Foundation N SPF 6
No reviews
£24.50 £25.00
-72%
MAC Studio Tech Foundation
MAC Studio Tech Foundation
No reviews
£7.37 £26.00
Maybelline Super Stay 24h Hybrid Powder Foundation
Maybelline Super Stay 24h Hybrid Powder Foundation
No reviews
£8.04
Max Factor Miracle Pure Foundation
Max Factor Miracle Pure Foundation
No reviews
£11.35
Revolution Matte Base Foundation
Revolution Matte Base Foundation
No reviews
£7.10
Bourjois Healthy Mix Foundation
Bourjois Healthy Mix Foundation
No reviews
£10.55
Bourjois Foundation Healthy Mix Clean C+E Tinted Beautyfier
Bourjois Foundation Healthy Mix Clean C+E Tinted Beautyfier
No reviews
£10.55
Bourjois Foundation Healthy Mix, Clean C+E, Tinted Beautyfier Tube
Bourjois Foundation Healthy Mix, Clean C+E, Tinted Beautyfier Tube
No reviews
£10.55
Max Factor Face Finity Lasting Performance Foundation
Max Factor Face Finity Lasting Performance Foundation
No reviews
£7.39
La Roche-Posay Toleriane Teint Mineral
La Roche-Posay Toleriane Teint Mineral
No reviews
£36.95
-17%
Lumene Invisible Illumination Serum In Foundation 1.5
Lumene Invisible Illumination Serum In Foundation 1.5
No reviews
£33.12 £39.90
-31%
bareMinerals Matte Foundation SPF 15
bareMinerals Matte Foundation SPF 15
No reviews
£25.32 £36.50
-25%
Sensai Supreme Illuminator
Sensai Supreme Illuminator
No reviews
£33.95 £45.00
Sensai Foundation Sponge
Sensai Foundation Sponge
No reviews
£12.30
Max Factor Lasting Performance Weightless Feel Foundation
Max Factor Lasting Performance Weightless Feel Foundation
No reviews
£7.39
-5%
Dermacol Eat Me Creamy Su Foundation Kremovy Makeup
Dermacol Eat Me Creamy Su Foundation Kremovy Makeup
No reviews
£20.80 £21.85
-5%
Dermacol Eat Me Lip Shake
Dermacol Eat Me Lip Shake
No reviews
£18.40 £19.30
-26%
Yves Saint Laurent Touche Eclat Cushion Foundation
Yves Saint Laurent Touche Eclat Cushion Foundation
No reviews
£32.27 £43.50
-49%
Max Factor Facefinity All Day Flawless 3-in-1 Foundation SPF 20
Max Factor Facefinity All Day Flawless 3-in-1 Foundation SPF 20
No reviews
£6.72 £12.99
BURBERRY Matte Glow Cushion Luminous Foundation Fair Cool #20 Recharge
BURBERRY Matte Glow Cushion Luminous Foundation Fair Cool #20 Recharge
No reviews
£27.99
Shiseido Future Solution LX Total Radiance Foundation SPF 15 Rose 2
Shiseido Future Solution LX Total Radiance Foundation SPF 15 Rose 2
No reviews
£53.99
Urban Decay Naked Skin Glow Refill 1.25 Foundation
Urban Decay Naked Skin Glow Refill 1.25 Foundation
No reviews
£7.69
-17%
Urban Decay Naked Skin Glow Refill 2.75 Foundation
Urban Decay Naked Skin Glow Refill 2.75 Foundation
No reviews
£14.90 £17.95
-25%
Clinique Even Better Pop Lip Colour Foundation
Clinique Even Better Pop Lip Colour Foundation
No reviews
£18.12 £24.00
-53%
Revlon Colourstay Light Cover 12h Natural Finish Foundation
Revlon Colourstay Light Cover 12h Natural Finish Foundation
No reviews
£6.71 £13.99
Lancôme Blanc Expert Cushion Light Coverage Foundation SPF 36
Lancôme Blanc Expert Cushion Light Coverage Foundation SPF 36
No reviews
£13.84
-70%
CHANEL Ultrawear Flawless Compact Powder Foundation
CHANEL Ultrawear Flawless Compact Powder Foundation
No reviews
£15.00 £50.00
Sensai Total Finish Refill Foundation SPF 10
Sensai Total Finish Refill Foundation SPF 10
No reviews
£55.32
-43%
Shiseido Synchro Skin Self-Refreshing Case For Powder Foundation
Shiseido Synchro Skin Self-Refreshing Case For Powder Foundation
No reviews
£16.09 £28.00
-60%
Bobbi Brown Skin Long-Wear Weightless Foundation SPF 50
Bobbi Brown Skin Long-Wear Weightless Foundation SPF 50
No reviews
£14.87 £36.50
-32%
Shiseido Sheer & Perfect Foundation
Shiseido Sheer & Perfect Foundation
No reviews
£20.61 £30.00
-18%
Jane Iredale PurePressed Base Mineral Foundation SPF 20
Jane Iredale PurePressed Base Mineral Foundation SPF 20
No reviews
£30.50 £37.00
-21%
GUERLAIN Parure Gold Matte Powder Foundation
GUERLAIN Parure Gold Matte Powder Foundation
No reviews
£45.00 £56.50
-41%
MAC Lightful C+ Coral Grass Cushion Foundation Light Plus Rose
MAC Lightful C+ Coral Grass Cushion Foundation Light Plus Rose
No reviews
£22.50 £38.00
-40%
MAC Lightful C+ Coral Grass Foundation
MAC Lightful C+ Coral Grass Foundation
No reviews
£23.09 £38.00
-51%
CHANEL Le Teint Ultra Luminous Matte Foundation SPF 15
CHANEL Le Teint Ultra Luminous Matte Foundation SPF 15
No reviews
£25.49 £52.00
-25%
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
No reviews
£36.90 £49.00
-39%
DIOR Forever Skin Glow Foundation
DIOR Forever Skin Glow Foundation
No reviews
£27.54 £45.00
-40%
DIOR Forever Skin Caring Foundation
DIOR Forever Skin Caring Foundation
No reviews
£27.19 £45.00
-50%
Anastasia Beverly Hills Foundation Stick
Anastasia Beverly Hills Foundation Stick
No reviews
£13.60 £27.00
-33%
Clinique Even Better Makeup Foundation SPF 15
Clinique Even Better Makeup Foundation SPF 15
No reviews
£20.39 £30.00
-23%
Clinique Even Better Clinical Serum Foundation
Clinique Even Better Clinical Serum Foundation
No reviews
£30.18 £39.00
-14%
Lancôme Blanc Expert Cushion Tone Up Foundation
Lancôme Blanc Expert Cushion Tone Up Foundation
No reviews
£15.44 £17.95
Lancôme Blanc Expert Cushion Light Coverage SPF 36
Lancôme Blanc Expert Cushion Light Coverage SPF 36
No reviews
£14.75
-22%
Lancôme Blanc Expert Cushion Light Coverage SPF 29
Lancôme Blanc Expert Cushion Light Coverage SPF 29
No reviews
£13.25 £16.95
-41%
NARS Cosmetics Aqua Glow Cushion Empty Foundation Case
NARS Cosmetics Aqua Glow Cushion Empty Foundation Case
No reviews
£11.99 £20.00
-19%
TIRTIR Mask Fit Red Cushion Foundation SPF 40++++
TIRTIR Mask Fit Red Cushion Foundation SPF 40++++
No reviews
£19.49 £23.99
Shiseido Synchro Skin Custom Finish Powder Foundation
Shiseido Synchro Skin Custom Finish Powder Foundation
No reviews
£15.99
Bourjois Always Fabulous Foundation Full Coverage
Bourjois Always Fabulous Foundation Full Coverage
No reviews
£5.49
bareMinerals BarePro 24h Skin-Perfecting Powder Foundation
bareMinerals BarePro 24h Skin-Perfecting Powder Foundation
No reviews
£23.62
-3%
bareMinerals BarePro 16HR Skin Perfecting Powder Foundation
bareMinerals BarePro 16HR Skin Perfecting Powder Foundation
No reviews
£32.50 £33.50
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Explore our foundation makeup sale for the best beauty offers

You don't have to fork out a loan to restock your favourite foundations. With Cosmetify, you can sleep peacefully knowing that you've secured your go-to foundation at the best price available. Our foundation makeup sale still includes the biggest names in beauty; we just compare prices across several retailers to ensure we're always providing you with the lowest offer.

FAQs About Foundation Makeup

What type of foundation should I use for my skin type?

Dry skin benefits from hydrating, dewy formulas infused with hyaluronic acid, while oily skin types should opt for oil-free or mattifying foundations. Combination skin can go either way—just adjust your prep with targeted primer. Sensitive or acne-prone skin should look for fragrance-free, non-comedogenic options with calming ingredients like niacinamide or zinc.

How do I find the right foundation shade and undertone?

Start by identifying your undertone: cool (pink), warm (yellow/golden), or neutral. Swatch a few shades along your jawline in natural light to find your closest match. If you're between shades, you can mix or customise. Many brands offer shade finder tools or sample kits so you can test before committing.

What's the best way to apply foundation for a natural finish?

Apply with a damp sponge for sheer, seamless coverage or a brush for more polished, full coverage. Start from the centre of the face and blend outwards. Layer gradually and build only where needed. Use setting spray or powder to lock it in place. For long wear, always prep skin with moisturiser and primer.

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