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Foundation Makeup

Foundations come in all shapes, shades and sizes; it's all about finding the right option to suit your individual needs. Need a hydrating concealer to care for your skin? Illamasqua has your back. Want that flawless base? Charlotte Tilbury is the brand for you. Need an everyday all-rounder? MAC foundations are the perfect choice. Read More

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717 products found
L.A. Girl Tinted Foundation With Natural Finish GLM762 Caramel
L.A. Girl Tinted Foundation With Natural Finish GLM762 Caramel
No reviews
£11.98
Joico Structure Foundation Hair Prep & Primer Spray
Joico Structure Foundation Hair Prep & Primer Spray
No reviews
£8.77
L.A. Girl Tinted Foundation With Natural Finish GLM761 Tan
L.A. Girl Tinted Foundation With Natural Finish GLM761 Tan
No reviews
£11.98
Goldwell Kerasilk Revitalise Rebalancing Scalp Foundation
Goldwell Kerasilk Revitalise Rebalancing Scalp Foundation
No reviews
£24.19
L.A. Girl Tinted Foundation With Natural Finish GLM760 Warm Sand
L.A. Girl Tinted Foundation With Natural Finish GLM760 Warm Sand
No reviews
£11.98
Revlon Photoready Candid Glow Foundation
Revlon Photoready Candid Glow Foundation
No reviews
£9.10
L.A. Girl Tinted Foundation With Natural Finish GLM758 Golden
L.A. Girl Tinted Foundation With Natural Finish GLM758 Golden
No reviews
£11.98
IMAN Oil Free Makeup Liquid Foundation
IMAN Oil Free Makeup Liquid Foundation
No reviews
£8.95
L.A. Girl Tinted Foundation With Natural Finish GLM754 Nude
L.A. Girl Tinted Foundation With Natural Finish GLM754 Nude
No reviews
£11.98
Black Opal Mineral Brilliance Powder Foundation
Black Opal Mineral Brilliance Powder Foundation
No reviews
£12.66
L.A. Girl Tinted Foundation With Natural Finish GLM753 Bisque
L.A. Girl Tinted Foundation With Natural Finish GLM753 Bisque
No reviews
£11.98
-11%
IMAN Luxury Radiance Liquid Makeup
IMAN Luxury Radiance Liquid Makeup
No reviews
£8.39 £9.39
L.A. Girl Tinted Foundation With Natural Finish GLM752 Porcelain
L.A. Girl Tinted Foundation With Natural Finish GLM752 Porcelain
No reviews
£11.98
Sebastian Professional Foundation Weightless Shine Conditioner
Sebastian Professional Foundation Weightless Shine Conditioner
No reviews
£49.78
L.A. Girl Tinted Foundation With Natural Finish GLM751 Ivory
L.A. Girl Tinted Foundation With Natural Finish GLM751 Ivory
No reviews
£11.98
Black Opal Creme Stick Foundation
Black Opal Creme Stick Foundation
No reviews
£12.07
Revlon Colourstay Combination Oily Skin Foundation
Revlon Colourstay Combination Oily Skin Foundation
No reviews
£8.53
Black Opal Creme To Powder Foundation
Black Opal Creme To Powder Foundation
No reviews
£14.49
beauty forever Classic Oil Free Stick Foundation SPF 8
beauty forever Classic Oil Free Stick Foundation SPF 8
No reviews
£8.35
Black Opal True Colour Mineral Matte Creme Powder Foundation
Black Opal True Colour Mineral Matte Creme Powder Foundation
No reviews
£10.18
beauty forever BF Satin Liquid Foundation LF111A Mocha
beauty forever BF Satin Liquid Foundation LF111A Mocha
No reviews
£8.35
Black Opal Ore Perfecting Powder Foundation
Black Opal Ore Perfecting Powder Foundation
No reviews
£12.28
beauty forever Anti Ageing Foundation Makeup SPF 15
beauty forever Anti Ageing Foundation Makeup SPF 15
No reviews
£6.55
Sleek MakeUP Lifeproof Foundation LP23
Sleek MakeUP Lifeproof Foundation LP23
No reviews
£8.08
-46%
Sleek MakeUP In Your Tone 24h Foundation 9n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 9n I M Vegan
No reviews
£5.48 £9.99
Sleek MakeUP In Your Tone 24h Foundation 9c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 9c I M Vegan
No reviews
£13.19
Sleek MakeUP In Your Tone 24h Foundation 8n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 8n I M Vegan
No reviews
£13.19
Sleek MakeUP In Your Tone 24h Foundation 8w I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 8w I M Vegan
No reviews
£13.19
-46%
Sleek MakeUP In Your Tone 24h Foundation 8c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 8c I M Vegan
No reviews
£5.40 £9.99
-46%
Sleek MakeUP In Your Tone 24h Foundation 7w I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 7w I M Vegan
No reviews
£5.40 £9.99
-46%
Sleek MakeUP In Your Tone 24h Foundation 7n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 7n I M Vegan
No reviews
£5.40 £9.99
-49%
Sleek MakeUP In Your Tone 24h Foundation 6n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 6n I M Vegan
No reviews
£5.17 £9.99
-46%
Sleek MakeUP In Your Tone 24h Foundation 5w I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 5w I M Vegan
No reviews
£5.40 £9.99
Sleek MakeUP In Your Tone 24h Foundation 5c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 5c I M Vegan
No reviews
£13.19
Sleek MakeUP In Your Tone 24h Foundation 4w I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 4w I M Vegan
No reviews
£13.19
-49%
Sleek MakeUP In Your Tone 24h Foundation 4n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 4n I M Vegan
No reviews
£5.17 £9.99
Sleek MakeUP In Your Tone 24h Foundation 4c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 4c I M Vegan
No reviews
£13.19
Sleek MakeUP In Your Tone 24h Foundation 3w I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 3w I M Vegan
No reviews
£13.19
Sleek MakeUP In Your Tone 24h Foundation 3n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 3n I M Vegan
No reviews
£13.19
-1%
Sleek MakeUP In Your Tone 24h Foundation 3c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 3c I M Vegan
No reviews
£13.15 £13.19
Sleek MakeUP In Your Tone 24h Foundation 2w I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 2w I M Vegan
No reviews
£5.17
Sleek MakeUP In Your Tone 24h Foundation 2n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 2n I M Vegan
No reviews
£13.19
Sleek MakeUP In Your Tone 24h Foundation 2c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 2c I M Vegan
No reviews
£13.19
Sleek MakeUP In Your Tone 24h Foundation 1n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 1n I M Vegan
No reviews
£6.22
Sleek MakeUP In Your Tone 24h Foundation 13n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 13n I M Vegan
No reviews
£13.19
-1%
Sleek MakeUP In Your Tone 24h Foundation 1c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 1c I M Vegan
No reviews
£13.15 £13.19
Sleek MakeUP In Your Tone 24h Foundation 13c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 13c I M Vegan
No reviews
£13.19
-1%
Sleek MakeUP In Your Tone 24h Foundation 12n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 12n I M Vegan
No reviews
£13.15 £13.19
-1%
Sleek MakeUP In Your Tone 24h Foundation 11n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 11n I M Vegan
No reviews
£13.15 £13.19
Sleek MakeUP In Your Tone 24h Foundation 11c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 11c I M Vegan
No reviews
£13.19
-1%
Sleek MakeUP In Your Tone 24h Foundation 10n I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 10n I M Vegan
No reviews
£13.15 £13.19
Sleek MakeUP In Your Tone 24h Foundation 10c I M Vegan
Sleek MakeUP In Your Tone 24h Foundation 10c I M Vegan
No reviews
£13.19
-37%
Estée Lauder Futurist SkinTint Serum Foundation SPF 20
Estée Lauder Futurist SkinTint Serum Foundation SPF 20
No reviews
£30.95 £49.00
-76%
Laura Mercier Smooth Finish Flawless Fluid Pecan Foundation
Laura Mercier Smooth Finish Flawless Fluid Pecan Foundation
No reviews
£10.00 £41.00
-80%
Laura Mercier Smooth Finish Flawless Fluid Chestnut Foundation
Laura Mercier Smooth Finish Flawless Fluid Chestnut Foundation
No reviews
£8.50 £41.00
Stargazer Body Paint
Stargazer Body Paint
No reviews
£5.00
Stargazer Neon Face Paint
Stargazer Neon Face Paint
No reviews
£3.50
Stargazer Wet Cover Colour Theatrical Makeup
Stargazer Wet Cover Colour Theatrical Makeup
No reviews
£3.50
Stargazer Loose Powder Foundation
Stargazer Loose Powder Foundation
No reviews
£6.00
Max Factor Facefinity Lasting Performance Liquid Foundation
Max Factor Facefinity Lasting Performance Liquid Foundation
No reviews
£5.16
-30%
DIOR Backstage Face & Body Foundation
DIOR Backstage Face & Body Foundation
No reviews
£20.65 £29.50
-32%
Clarins Skin Illusion Velvet Natural Matifying & Hydrating Foundation
Clarins Skin Illusion Velvet Natural Matifying & Hydrating Foundation
No reviews
£25.50 £37.50
Black Opal Flawless Match Foundation
Black Opal Flawless Match Foundation
No reviews
£12.22
-21%
The Beauty Crop Vitamin Babe Foundation
The Beauty Crop Vitamin Babe Foundation
No reviews
£7.99 £10.00
-4%
Inika Serum Foundation
Inika Serum Foundation
No reviews
£55.00 £57.00
Wet N Wild Photo Focus Foundation Matte
Wet N Wild Photo Focus Foundation Matte
No reviews
£7.74
-12%
Inika Loose Mineral Foundation SPF 25
Inika Loose Mineral Foundation SPF 25
No reviews
£37.00 £42.00
-5%
Inika Liquid Foundation
Inika Liquid Foundation
No reviews
£43.00 £45.00
-13%
Collection Lasting Perfection Satin Foundation
Collection Lasting Perfection Satin Foundation
No reviews
£6.99 £7.99
Collection Lasting Perfection Matte Foundation
Collection Lasting Perfection Matte Foundation
No reviews
£7.99
-51%
Dolce & Gabbana Gloriouskin Foundation
Dolce & Gabbana Gloriouskin Foundation
No reviews
£45.90 £92.00
Shu Uemura Art of Hair Unlimited SPF 24/734 Rich Beige Foundation
Shu Uemura Art of Hair Unlimited SPF 24/734 Rich Beige Foundation
No reviews
£19.48
Barry M Fresh Face Liquid Foundation
Barry M Fresh Face Liquid Foundation
No reviews
£4.24
-28%
diego dalla palma Eclipse Foundation Stick
diego dalla palma Eclipse Foundation Stick
No reviews
£19.85 £27.50
-23%
NARS Cosmetics Soft Matte Complete Foundation
NARS Cosmetics Soft Matte Complete Foundation
No reviews
£27.11 £35.00
-46%
diego dalla palma Nudissimo Soft Matte Golden Bronze 249w Foundation
diego dalla palma Nudissimo Soft Matte Golden Bronze 249w Foundation
No reviews
£15.64 £28.50
Leichner Camera Clear Tinted Foundation Blend Of Tan
Leichner Camera Clear Tinted Foundation Blend Of Tan
No reviews
£7.69
Leichner Camera Clear Tinted Foundation Blend Of Copper
Leichner Camera Clear Tinted Foundation Blend Of Copper
No reviews
£7.69
Leichner Camera Clear Tinted Foundation Blend Of Coffee
Leichner Camera Clear Tinted Foundation Blend Of Coffee
No reviews
£7.69
-37%
Estée Lauder Double Wear Water Fresh Foundation 5w2 Rich Caramel
Estée Lauder Double Wear Water Fresh Foundation 5w2 Rich Caramel
No reviews
£21.41 £33.50
-39%
MAKE UP FOR EVER UV Bright Cushion Foundation Y215
MAKE UP FOR EVER UV Bright Cushion Foundation Y215
No reviews
£24.49 £40.00
-18%
Tom Ford Traceless Soft Matte Foundation Dusk 11.0
Tom Ford Traceless Soft Matte Foundation Dusk 11.0
No reviews
£57.60 £70.00
-18%
Tom Ford Traceless Soft Matte Foundation 9.7 Cool Dusk
Tom Ford Traceless Soft Matte Foundation 9.7 Cool Dusk
No reviews
£57.60 £70.00
-26%
Tom Ford Traceless Soft Matte Foundation 12.5 Walnut
Tom Ford Traceless Soft Matte Foundation 12.5 Walnut
No reviews
£52.00 £70.00
-36%
GIVENCHY Teint Couture Foundation Shade 3 Elegant Sand
GIVENCHY Teint Couture Foundation Shade 3 Elegant Sand
No reviews
£27.89 £43.00
-27%
GIVENCHY Teint Couture Everwear Y200 Foundation 24h Wear
GIVENCHY Teint Couture Everwear Y200 Foundation 24h Wear
No reviews
£27.00 £36.50
-27%
GIVENCHY Teint Couture Everwear Liquid Foundation Shade Y325
GIVENCHY Teint Couture Everwear Liquid Foundation Shade Y325
No reviews
£26.77 £36.50
-22%
GIVENCHY Teint Couture Everwear Liquid Foundation Shade Y300
GIVENCHY Teint Couture Everwear Liquid Foundation Shade Y300
No reviews
£28.80 £36.50
-27%
GIVENCHY Teint Couture Everwear Liquid Foundation SPF 20 Y305
GIVENCHY Teint Couture Everwear Liquid Foundation SPF 20 Y305
No reviews
£26.77 £36.50
-14%
GIVENCHY Teint Couture Everwear Liquid Foundation SPF 20 Shade N98
GIVENCHY Teint Couture Everwear Liquid Foundation SPF 20 Shade N98
No reviews
£31.49 £36.50
You've viewed 270 of 717 products Show Me More

Explore our foundation makeup sale for the best beauty offers

Foundations come in all shapes, shades and sizes; it's all about finding the right option to suit your individual needs. Need a hydrating concealer to care for your skin? Illamasqua has your back. Want that flawless base? Charlotte Tilbury is the brand for you. Need an everyday all-rounder? MAC foundations are the perfect choice.

You don't have to fork out a loan to restock your favourite foundations. With Cosmetify, you can sleep peacefully knowing that you've secured your go-to foundation at the best price available. Our foundation makeup sale still includes the biggest names in beauty; we just compare prices across several retailers to ensure we're always providing you with the lowest offer.

FAQs About Foundation Makeup

What type of foundation should I use for my skin type?

Dry skin benefits from hydrating, dewy formulas infused with hyaluronic acid, while oily skin types should opt for oil-free or mattifying foundations. Combination skin can go either way—just adjust your prep with targeted primer. Sensitive or acne-prone skin should look for fragrance-free, non-comedogenic options with calming ingredients like niacinamide or zinc.

How do I find the right foundation shade and undertone?

Start by identifying your undertone: cool (pink), warm (yellow/golden), or neutral. Swatch a few shades along your jawline in natural light to find your closest match. If you're between shades, you can mix or customise. Many brands offer shade finder tools or sample kits so you can test before committing.

What's the best way to apply foundation for a natural finish?

Apply with a damp sponge for sheer, seamless coverage or a brush for more polished, full coverage. Start from the centre of the face and blend outwards. Layer gradually and build only where needed. Use setting spray or powder to lock it in place. For long wear, always prep skin with moisturiser and primer.

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