Joico Colour Endure Violet Sulphate Free Shampoo 1L

Product Description

Joico Colour Endure Violet Sulphate Free Shampoo is designed specifically for those with blonde, grey, or highlighted hair seeking to maintain a fresh, vibrant look. Its powerful violet dye works to effectively neutralise yellow and brassy tones that can dull your colour over time. This shampoo provides an immediate toning effect, helping your hair look brighter and more radiant right after colouring or highlighting treatments.

What sets this shampoo apart is its gentle, sulphate-free formula that cleanses without stripping essential moisture or colour from your hair. By preserving the vibrancy of cool-toned shades, it extends the life of your highlights and colour services. Regular use not only keeps your hair tone crisp but also enhances its shine and smoothness, leaving your locks feeling soft and manageable.

Using Joico Colour Endure Violet Sulphate Free Shampoo is simple: apply to wet hair, work into a lather, and rinse thoroughly. You can repeat the process if desired, followed by a conditioner to maintain hydration and softness. This shampoo is a reliable choice for anyone looking to keep their cool blonde or grey hair looking fresh and fabulous between salon visits.