John Masters Organics

Already a leading hair stylist in New York, John Masters wanted to change the face of beauty and hair care. He believed that it's not just about what you use, it's about what you don't use. And with this notion, he decided to completely cut back on the chemical-based products and focus solely on clean beauty. He then decided to open the world's first 'clean air' salon in Soho, New York – a ground-breaking idea that saw a hair establishment using no damaging colourants or chemical treatments, including hairspray!

With his first salon came John Masters Organics – a brand full of his passion for healthy, holistic living and beauty. After years of handmaking products over a kitchen sink, creating shampoos, conditioners, body milks and serums through trial and error, John Masters finally had a full line of hair care, skin care, body care and aromatherapy products and a brand that reshaped – and continues to revolutionise – the organic and natural beauty industry today.

Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or just our favourites?

Why We Like John Masters Organics

"From nourishing shampoos to indulgent body milks and facial serums, John Masters is the guy you want for a head-to-toe pamper. We love his collection of hair, face and body products as the organic and natural formulas not only make us look good, but help us feel good too! "

Written by Carly Cochrane, Beauty Editor