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- Shampoo & Conditioner
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- John Frieda Violet Crush For Blondes Intense Purple Shampoo




Get Wed 7 Jun - Fri 9 Jun
Order within 18 hrs, 18 mins
- In Stock
- 14 Day Returns
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Product Description
It only takes one wash with the John Frieda Violet Crush For Blondes Intense Purple Shampoo to get a cooler, brighter blonde.
The brand's most powerful purple shampoo, this product transforms your brassy blonde hair by banishing stubborn yellow and orange tones. It's been expertly formulated with crushed violet and blue pigments that neutralise the yellow and orange that makes blonde hair look too warm, revitalising your blonde so it looks fresh out of the salon.
Perfect for both colour-treated and natural blondes as well as white, grey and silver hair, this vegan-friendly, cruelty-free shampoo can be used daily to get to your desired tone and then every two or three washes to avoid pigment build-up.
It also replenishes moisture and suppleness to hair, which, if bleached, is often pretty parched.

Written by Gabriella Buckner, Beauty Editor
Product details
Hair Type: Formulated for all hair types
Hair Benefit: Hydrating
Hair Concern: Chemically treated, dry
Ingredient Highlights: Vegan friendly and contains lactic acid and malic acid.
Formulated without: Contains no animal derived ingredients.
Good to know: This product is cruelty free.
Made In: The USA
Ingredient Features
This John Frieda shampoo contains lactic acid, which helps to allow dry and frizzy hair to be more manageable and to boost hair growth.
What does John Frieda say?
"Purple shampoos help to neutralize unwanted yellow and/or orange tones from the hair. For blondes who are looking for more neutral, cooler, or ashier tones, purple shampoos can help offset the warmer tones that appear in blonde hair over time."
How long will it last?
About six to seven weeks.
How do you use it?
- Gently massage into wet hair, lather, and rinse well
- For more intense results, and to fight stubborn brassiness, leave shampoo on hair for two to three minutes
- Use daily until your desired colour result is achieved
- Follow with purple conditioner
John Frieda bio
Starting out as humble salon in the centre of London, John Frieda has established itself as one of the most trusted and respected brands in the industry. Their collection is comprised of six top-drawer ranges: Sheer Blonde, Brilliant Brunette, Full Repaid, Luxurious Volume, Frizz Ease and Radiant Red are teeming with the highest calibre formulas.
Can I be alerted when John Frieda Violet Crush For Blondes Intense Purple Shampoo goes on sale?
Yes of course, click on the ‘get price alert’ button next to the price of this John Frieda Hair Care product and we’ll let you know when it’s on sale
Delivery & Returns
Products over £38.00 qualify for free standard delivery with Cloud10Beauty, otherwise there is a charge of £4.50 with orders usually arriving within 1-4 days of dispatch. Express/Next day delivery option available. Shipping available to UK addresses only.
The returns policy for this retailer is around 14 days, see their website for further information.