HBO Show Euphoria Sets Epic New Beauty Trends

An uncompromisingly direct and honest depiction of teen life has recently aired on HBO, going by the name of Euphoria.

Exploring themes of sex, drugs and self-harm, Jane Mulkerrins claims it 'makes previous shows in the genre, such as Skins and Sex Education, look like wholesome Disney larks'.

Featuring the likes of Zendaya, Jacob Elordi and Hunter Schafer, the show has already caused quite stir on social media due to its explicit nature and that Harry Styles sex scene. But its raunchiness isn’t the only thing that’s getting people talking.

Beauty bloggers and MUAs alike have been watching and recreating the epic artistry that is the show's makeup – and with good reason, too. As each character is introduced, so are iconic, 90s-inspired looks that boast neon hues, graphic lines and a whole lotta glitter.

Intrigued? We’ve rounded up our favourite looks below.

Get the neon eyeshadow palettes out because things are about to get bright.

Our favourite Euphoria makeup looks

Still curious?

Euphoria Makeup FAQs

Who created the Euphoria makeup looks?

The show’s makeup was designed by Doniella Davy, whose approach tied each look directly to character development. The glitter tears, sharp graphic liner and diffused neon weren’t just aesthetic choices — they mirrored emotional arcs, vulnerability and power shifts within the storyline.

Why did Euphoria makeup become such a big beauty trend?

The series arrived at a time when minimal, “no-makeup” makeup dominated. Its fearless use of colour, sparkle and negative space reintroduced experimental artistry to mainstream culture. Social media — particularly TikTok and Instagram — accelerated the movement, with creators recreating the looks almost instantly after episodes aired.

How do you make Euphoria glitter makeup last all night?

Prep is everything. Use a long-wear eye primer, apply a tacky glitter adhesive, and press pigments onto the lid rather than swiping to reduce fallout. For graphic liner or rhinestone details, allow each layer to set before adding more, then finish with a light mist of setting spray to lock everything in place.

What’s the easiest way to try the Euphoria makeup trend?

Start subtly. A flash of neon in the inner corner, a floating liner flick above the crease, or a few carefully placed crystals along the lash line delivers impact without committing to a full editorial look.

What are the key products used in Euphoria-inspired makeup?

Highly pigmented eyeshadows, UV or neon liners, glitter gels, face gems, strong-hold primers and luminous, skin-like foundation form the core of the aesthetic. The base remains fresh and breathable so the eye look can take centre stage.

Beautiful, right?

Don't forget to explore the rest of Cosmetify for more inspo and all the products you need to ace looks just as impressive and out-there as those from HBO's next big thing.