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Best Drugstore Mascara For Big Lashes On A Budget

By Franchesca Villar -
best drugstore mascara blog

There’s something about long, fluttery lashes that instantly makes you feel put together, even on the laziest makeup days. But splashing out on a luxury mascara every couple of months is not something the majority of us are keen on.

Luckily, the best drugstore mascara options can give you sky-high lashes, dramatic volume, and even waterproof wear without the hefty price tag. Ahead, we’re breaking down the standouts for length, volume, waterproof formulas, and the underrated brown mascara for a softer finish.

Why Drugstore Mascara Is A Makeup Bag Essential

Mascara is one of those beauty staples that does a lot with just a few swipes, so finding a formula that works shouldn’t have to mean spending a fortune. For a while now, drugstore mascaras have dominated this category in makeup; they’re affordable without cutting corners on performance, and in many cases, they rival their luxury counterparts.

In the world of drugstore mascaras you’ll find ultra-lengthening wands that fan out every lash to dramatic, thickening formulas that take you from desk to dancefloor, the variety is endless. You can pick up the best drugstore mascara for length, volume, or even one that holds up through rain and tears. And let’s not forget brown mascara, which brings subtle definition when black feels a little too intense.

Best Drugstore Mascara For Length

If you want lashes that look like they’ve had an extension appointment, a lengthening mascara is your best friend. These formulas are designed to stretch out every lash for that fluttery, wide-eyed effect.

Maybelline Lash Sensational Sky High Mascara

£9.76 £11.49 (16% off)

Famous for a reason, this TikTok-viral mascara delivers serious length thanks to its flex tower brush that coats even the tiniest lashes. The formula gives buildable definition without clumping.

Wet N Wild Mega Length Mascara

£4.79

A budget gem that makes short lashes look miles longer. Its slim brush separates beautifully, making it easy to catch the inner and outer corners for a more fanned-out effect.

Best Drugstore Mascara For Volume

For bold, thick lashes that steal the spotlight, a volumising formula is the way to go. The best drugstore mascara for volume doesn’t just thicken, it creates that plush, dramatic lash look perfect for both everyday glam and big nights out.

Rimmel Volume Thrill Seeker Mascara

£6.89 £10.99 (38% off)

Lightweight yet impactful, this mascara adds dramatic fullness without weighing lashes down. Ideal for layering if you want more intensity.

L'Oreal Paris Castor Oil Enriched Paradise Volumising Mascara Black

£16.64

Infused with castor oil, this cult-favourite gives lashes a feathery-soft feel while building serious volume. It’s great if you love bold lashes but don’t want stiffness.

Max Factor Masterpiece Max High Volume & Definition Mascara

£8.34 £11.45 (28% off)

A great all-rounder that boosts volume while still keeping lashes nicely separated and defined, a dream for everyday wear.

Best Drugstore Waterproof Mascara

When you need your mascara to stay put through everything, from gym sessions to emotional rom-coms, a waterproof option is a must. The best drugstore waterproof mascara won’t budge, though it may take a little extra effort to remove at night.

Maybelline Lash Sensational Sky High Waterproof Mascara

£11.79 £15.20 (23% off)

The waterproof version of the viral favourite, it gives the same incredible length with all-day smudge resistance.

e.l.f. Big Mood Waterproof Mascara

£8.87 £10.95 (19% off)

Designed with a bold, hourglass brush, this formula adds drama and thickness while staying sweat- and water-resistant.

L'Oreal Paris Intense Volume Waterproof Mascara

£8.80 £12.99 (33% off)

A long-lasting option that brings both volume and intensity, perfect for long days or nights when you need your lashes to last.

Best Drugstore Brown Mascara

For those days when black mascara feels a little too harsh, brown is the underrated hero. The best drugstore brown mascara offers soft definition, making it perfect for no-makeup-makeup looks or for lighter hair and complexions.

Sunkissed Cocoa Lashes Brown Mascara

£6.01

A subtle yet effective formula that enhances lashes with a natural, warm-toned finish.

Glisten Cosmetics Spectra Lash Dark Brown Mascara

£10.50

A deeper brown shade that adds definition without the starkness of black, great for everyday wear.

FAQs About The Best Drugstore Mascara

Q: How do I choose the right drugstore mascara for my lashes?
A: It depends on what your lashes need. If they’re short, look for a lengthening formula with a slim wand. For sparse lashes, a volumising mascara with a thicker brush works best. And if you’ve got naturally long lashes, a curling or waterproof option can help hold the shape all day.

Q: Are drugstore mascaras as good as high-end ones?
A: Yes, many drugstore mascaras perform just as well as luxury formulas at a fraction of the price. Brands like Maybelline, L’Oréal, and e.l.f. Cosmetics are known for delivering dramatic length and volume that rivals high-end favourites.

Q: Is brown mascara better than black for a natural look?
A: Brown mascara gives a softer, more natural finish that’s perfect for everyday wear or lighter hair colours. Black mascara, on the other hand, creates a bolder, more dramatic effect. Many people keep both in their makeup bag for different occasions.

Mascara is one of those beauty products that we firmly believe you don’t need to splash out on, especially when the higher end tubes can go for upwards of £25 and the drugstore options perform just as well (if not better). For more budget buys, have a look at Our Top Prada Paradoxe Dupes Under £55.

Franchesca Villar

Written by Franchesca Villar

With a love for all things beauty, Franchesca is a skilled beauty content and copywriter with expert knowledge of all of the latest beauty trends. She loves perfecting her bouncy blow-out routine (no matter how time-consuming), is on the eternal hunt for the best glow-boosting product, and is a lip-gloss addict. 

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