Van Cleef & Arpels

Founded in 1906 at Paris '22 Place Vendôme, Van Cleef & Arpels was established after Estelle Arpels and Alfred Van Cleef's marriage in 1895.

The luxury French jewelry brand gained a magnificent reputation due to their use of precious stones, expertise, innovation and techniques. Between 1909 and 1939, their empire shot to success and they soon opened multiple boutiques.

The brand's first experiment with fragrance came in 1978 when they launched First for Women – a classic, floral scent that still remains popular today. Other fragrances surely made their mark too, including men's classic Tsar, Feerie and luxury line, the Collection Extraordinaire.

Years, and many more fragrances later, the brand still showcases its highly distinctive style, characterised by poetry, creativity and artistic sensibility. With the likes of nature, couture, dance and the imagination all acting as inspiration, Van Cleef & Arpels open a door for the world to experience a timeless universe of beauty and harmony.