Explore the theBalm assortment of eyeshadow palettes, blushers and primers. Be sure that you add a brand alert so that you are always aware of product deals and promotions. Read More

Why We Like theBalm

"theBalm is our favourite for all things multi-functional. With almost every formula arriving in a handy travel-size, they're a must-have for when you're on-the-go or travelling overseas. The iconic Bahama Mama Bronzing Powder and Plump Your Pucker Lip Gloss are just two of theBalm's iconic products that accompany us on all of our adventures!"

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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theBalm Cosmetics was founded by Marissa Shipman in 2004, with the ambition of creating a cosmetics line that would provide people with high-quality beauty quick-fixes.

Their philosophy of 'beauty in five minutes' simply represents the innovation behind the product range. It's designed to give busy women the opportunity to feel and look glamorous in minutes. With this as the creative concept behind the brand, its no wonder they are widely-loved in the industry today.

theBalm focuses on creating ingenious and versatile makeup items -including their best-selling Mary-lou Manizer highlighter and Bahama Mama bronzing powder - which are multi-use and of a compact size, in order to suit travel purposes. Now, eleven years later they continually strive to create multi-functional cosmetics, that are available worldwide.

Shop their range of cruelty-free and paraben free cosmetics, here at Cosmetify.

Where can you buy theBalm products in the US?

theBalm can be bought from a number of leading stores in the US, such as Look Fantastic, eCosmetics, Allbeauty and more. Their products are also sold by Walgreens.

Frequently Asked Questions about theBalm

Do they formulate their products with Parabens?

theBalm is a Paraben-free brand (and free from other nasties too!)

Are theBalm products, formulations or ingredients cruelty-free and not animal-tested?

theBalm are a cruelty-free brand. They never test their products or ingredients on animals.

Are these products free of irritating artificial/synthetic fragrances?

Many of their products are listed as fragrance free. Shop this option by using our sorting options above.

I am a Vegan. Can I use theBalm products?

The majority of theBalm products on our platform are not suitable for those following a vegan routine. However, theBalm does have some products that are formulated without animal-derived ingredients or by-products, which you can see by selecting the appropriate filters.

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