Living Proof

Living Proof was formed by a group of leading hair stylists and biotech scientists who were sick of restrictions within the beauty industry.

Taking into consideration the top three hair concerns – frizz, damage and thinness – the experts at Living Proof decided to pull out their microscopes and get to the bottom of why beauty's biggest challenges were yet to be solved. They discovered that beauty brands all over the world were relying on chemicals that are pretty harmful to your hair, to achieve silky, bouncy locks. And that's where Living Proof found their niche. Packed with technology but free from silicones, parabens, phthalates and animal testing, Living Proof created three revolutionary molecules that are effective, ethical and gentle.

Their healthy hair molecule eliminates frizz, blocks humidity and repels dirt for cleaner, stronger hair. The thickening molecule makes fine hair fuller and thicker and the volumising and texturising molecule creates a weightless volume that outlasts.

Pick technology with a conscience and become the Living Proof.