Enjoy the Giovanni assortment of shampoos, conditioners, hair masks and more besides. Make sure you add a sale alert so that you always get informed about their offers and discount codes.

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Giovanni may be a name that sounds quintessentially Italian, but the brand was born in salons across the US. The pioneer, Arthur Guidotti, first began as a hair stylist in Hollywood and Beverly Hills, before opening his own salon on the famous Sunset Strip in West Hollywood. Many celebrities began to rely on his salon for their luscious locks, and Guidotti's reputation in the industry continued to grow.

After opening the salon, Guidotti discovered that his hands became irritated from the products he used. After trying several options, he decided it was time to create his own hair care brand.

Giovanni was initially formed with Arthur Guidotti and his business partner, Peter Stathis, who both pushed the company to become what it is today. The growth has been astronomical, with the brand selling its impressive range across the world and is the current best selling hair care line in the United States Natural Products Industry.

This brand is also becoming well-known for being a cruelty-free hair care brand, one of the few hair care brands that are.

Where are Giovanni products sold in the US?

You can buy Giovanni products from a variety of stores in the US, including Look Fantastic, Walgreens and HQHair.

From shampoos, conditioners, hair masks and much more, compare prices across the web to find the cheapest place to order your favorite Giovanni products.

Frequently Asked Questions about Giovanni

I’m avoiding products with phthalates. Can I still shop from this brand?

Giovanni don’t put any phthalates in their products or formulas.

Will I find sulfates in Giovanni products?

Giovanni are a sulfate-free brand.

Am I going to find parabens in their ingredient list?

There are no parabens in Giovanni product.

Do any of their formulas contain mineral oil?

They are a proudly mineral oil-free brand, meaning none of their products or formulas contain mineral oil.

Is Giovanni cruelty-free?

Giovanni are a cruelty-free brand. They never test their products or ingredients on animals.

I don't buy brands that aren't fragrance-free as i find they irritate. Am I ok to buy Giovanni?

A lot of them are free-from-fragrance. If you wish to shop only fragrance free, use our site filters.

As someone who only uses vegan brands, what’s the vegan-friendly status of Giovanni?

Not all of Giovanni products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

  • Colorant Free
  • Phthalates Free
  • Sulfate Free
  • Paraben Free

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